Where the industry comes to be found
Verified professionals, trusted brands, expert training and events, all in one trusted place. Search treatments, courses, suppliers, jobs, rooms and classifieds.
- Verified Qualifications and insurance checked
- Expert Advanced, recognised specialists
Built by one of the industry's most awarded professionals
The Hair and Beauty Directory was built by Helen Ward: almost thirty years in the industry, forty national awards including Professional Beauty Educator of the Year, and a working salon owner. Not a tech company guessing at what the industry needs. Someone who has lived it.
- 30 Years in the industry
- 40 National awards
- 1 Working salon, still on the floor
25+ countries and growing
- IBS
- Salonpreneur
- Tones of Beauty
- The Skin Games
- Hypo21
- Scratch magazine
The Whole Industry Is Here. Are You?
This is where hair, beauty and aesthetics come to be seen, trusted and found. The professionals raising the standard. The brands worth knowing. The clients already searching for someone who does exactly what you do. Being here means being part of it. Being verified means being chosen. This is the room your industry is in. Make sure you're in it too.
Right now, someone is searching for what you do
- “Botox Spalding” Member: Fill Good Position: 4th and climbing
- “Silent treatment Durham” Member: Sirens City Retreat Position: Top result
- “Verified beauty professional” Member: Fill Good Position: Top result
These are real searches, live on Google, won by our members. Type any of them in and see for yourself. Your profile ranks in its own right, and it is built so AI search can recommend you too. And you keep everything, we take no commission.
What membership actually does
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Your profile is built for you, then kept current.You are not left with a blank listing to fill in and forget.
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You rank independently on Google.Your visibility is your own, not borrowed from ours.
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Your profile is written so AI search can quote it.When someone asks an assistant for a recommendation, you can be the answer.
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We take no commission on your bookings.What you earn stays yours.
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Badges help the right clients choose you.Verified and Expert are shown where they apply, so clients can judge for themselves.
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You are found for what you actually do.Judge, speaker, educator or specialist, not just a business name.
More of the right clients. A fuller column. Your name known in the industry.
Being found is the mechanism, not the point. The point is a diary that fills with the work you actually want, clients who arrive already sure about you, and a reputation that travels beyond your own postcode.
What members get
- A profile built for you, then kept optimised and monitored
- The members portal
- Live training
- The Monthly Edge
- A community of professionals
- Space to promote training, events, rooms, jobs and opportunities
- Verified and Expert badges, shown where they apply
- Listings across events, courses, brands, jobs and rooms
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You keep everything you earn
No commission on a single booking, ever. What you earn is yours.0% Commission, on every booking -
Your clients stay yours
The client, the reviews and the rebooking are yours to keep. Your profile, your clients, your reputation, in your name.- The client is yours
- The reviews are yours
- The rebooking is yours
A badge is only worth what stands behind it
Ours is checked by a person, not an algorithm. Helen Ward has almost thirty years in this industry and forty national awards, including Professional Beauty Educator of the Year. Verification is a starting point for your own judgement, not a replacement for it.
“Helen is that rare person who actually does something about it. I can count on one hand the people who give themselves so selflessly to this industry.”
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Highest qualification
Each professional provides their highest qualification, and we check it. -
Insurance
Current cover, appropriate to the treatments offered. -
What we cannot confirm
We do not check every certificate or every detail. Always ask questions of your own before you book. -
Ongoing oversight
Profiles are monitored and kept current, not signed off once and forgotten. -
Expert status, separately
Advanced and recognised specialists carry a second, separate badge.
Every tag is a promise, not a keyword
The people behind the badges
In their words
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“The directory boosted my visibility on Google, where most of my new patients now find me. Helen showed me exactly how it works, and I climbed to page one myself in a very competitive field.”
Dr Helen Whyte BDS -
“My business now shows top in my area, and every time Helen finds a new tweak, I make the change too. The highlight was when my salon page ranked above HMRC.”
Sharon Thomas Relaxation Centre Sandhurst -
“Within weeks of my page going live, it had moved to the first page of Google. It is a search engine with a difference, giving clients the detail to choose a trusted professional.”
Clare Hanson Member -
“Her training on Google and how to optimise it has been a game changer. I now understand what matters and can make the changes myself, instead of relying on a third party.”
Carla Member -
“Helen has made inclusion visible in the beauty industry through the directory, and her knowledge has massively helped my Google presence and SEO.”
Sam Marshall Member -
“The Hair and Beauty Directory has been an absolute game changer. What started as a small, busy setup has grown into a thriving, well recognised name.”
Alicia Allcorn Member
Becoming an HIV inclusive salon
Events across the industry
Latest articles
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Members
The Pricing Trap: Why Beauty Business Owners Undercharge and How to Fix It
Are you charging what you're actually worth? Adam Chatterley explores why so many beauty professionals undercharge and how better pricing can increase profit without working more hours. -
Members
Hypo21 Masterclass- Must attend
A great day at the Hypo21 masterclass — focused, informative and genuinely inclusive. From understanding the science behind hypochlorous acid to practical product use and online visibility, it was pac -
Members
Why Your Salon Feels Quiet — A Data-Led Look at What’s Really Happening (And What You Can Do About It)
Salon owners across the UK are feeling quieter periods, but the reasons are rooted in data, not decline. Here’s what’s changed in client behaviour and search and what you can do right now.