Trusted by leading Professionals
Put your brand inside the industry's 24 hour trade show
Brands, suppliers, coaches, insurers and accreditors, all in one always open place where professionals come to find what they work with. We build your presence, rank it on Google, get it cited in AI search and put you in front of the people who choose products, training and services.
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Advanced, recognised specialists
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Our Trusted & Valued Partners
Looking to be stocked, booked or chosen?
Connect your brand with professionals actively looking for products, training and services.
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Connect With Hair & Beauty Professionals Worldwide
Put your brand in front of the professionals shaping the industry — from salons and clinics to educators and specialists. This is where businesses discover products, training and services they choose to work with.
Google Reviews
Real feedback from people who have used the platform and trusted professionals.
★★★★★
Really enjoyed the google business mastery course, very insightful and delivered by Helen in a positive and encouraging way. Already made changes following Helen's advice and will continue to do so. Thank you.
Emily Watson
February 12, 2024
★★★★★
Great as an audit of your Google account. I found this really helpful and with just a few tweaks my Google page already looks so much better. Thank you!
Carla Donatelli
February 12, 2026
★★★★★
Helen is an absolute gem, helpful and knowledgeable and has put together a great platform for the beauty industry.
Jane deVera Lee
February 12, 2026
Built on trust and expertise
- Focused on connecting your brand with the right professionals.
- Built to give the industry clarity, confidence and better choices.
- Designed to showcase real expertise, not just online popularity..
- A platform shaped by industry experience, not algorithms.
Upcoming Events
Leading academies offering high quality education and advanced skills.
Latest Articles
Insights, guides and features from trusted industry voices.
Learn with industry Lead Courses
Practical, modern training designed to help professionals grow their visibility, confidence and business foundations.
Business Bootcamp
A complete, step by step programme covering visibility, structure, planning and long term growth
Google Profile Mastery
Learn how to optimise, rank and attract your ideal clients through your Google Business Profile.
Complete Online visibility
Understand your website performance, fix weaknesses and build a stronger online presence.
Need more help with your Visibility or Business ?
Our in depth courses are created to give you clarity, confidence and a clear plan. Whether you want to strengthen your online presence, improve how clients find you, or rebuild your business foundations, we guide you through every step.
Why Brands & Industry Businesses Join Us
- A permanent presence in the industry's always open trade show, not a post that vanishes
- Built for you and kept optimised, ranking on Google and cited in AI search
- Seen by professionals actively choosing products, training and services
- Sponsor Treatment Guides and own the authority pages for your category
- One structured home for your products, training, events and partnerships
Our Trusted Clients Reviews
Real feedback from people who have used the platform and trusted professionals.
Helen is an absolute gem, helpful and knowledgeable and has put together a great platform for the beauty industry.
Helen Ward is a true industry icon. Her leadership and dedication to The Hair and Beauty Directory have made it an essential resource for professionals across the UK. She brings a rare combination of experience, integrity, and genuine passion for uplifting others in this industry. Helen doesn’t just talk about elevating beauty professionals—she actually does it, every single day.
Helen Ward is a true industry icon. Her leadership and dedication to The Hair and Beauty Directory have made it an essential resource for professionals across the UK. She brings a rare combination of experience, integrity, and genuine passion for uplifting others in this industry. Helen doesn’t just talk about elevating beauty professionals—she actually does it, every single day.
Our Mission
To raise standards, strengthen visibility and help the public make safer, better informed choices, while giving real professionals the platform they deserve.
We built this platform with a clear purpose, to bring trust, clarity and real expertise back into the industry.
Google Reviews
Highly recommend!
Jun 24, 2015
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