Tones of Beauty Expo Featured Event

Event Details

Tones of Beauty Expo – The UK’s Leading Multicultural Beauty Trade Show

Tones of Beauty Expo is the UK’s only dedicated multicultural beauty trade show, taking place in London, the heart of the nation’s beauty and fashion scene. This ground-breaking event celebrates diversity in every form — uniting professionals, brands, and educators from across the globe in one space devoted to inclusive, innovation-led beauty.

Over 4,000 professionals and 200 exhibiting companies come together across two dynamic days filled with education, networking, live demonstrations, and international business opportunities. From global product launches to industry-leading panels, Tones of Beauty Expo delivers everything beauty professionals need to stay ahead in one of the fastest-evolving sectors in the world.

About the Event

Tones of Beauty was created to meet the growing demand for representation and inclusivity within the professional beauty industry. It celebrates beauty across all tones, textures, and cultures, recognising the importance of professional knowledge, authentic education, and product innovation designed for every client.

This unique event brings together salon owners, aesthetic practitioners, educators, product developers, distributors, buyers, and brand founders, offering them the opportunity to connect, collaborate, and learn from one another.

The expo is more than an exhibition, it’s a movement for change, focused on redefining beauty standards, improving access to education, and empowering professionals and brands who serve the multicultural market.

What to Expect

Across two full days, attendees can expect a mix of inspiration, education, and practical business insight, including:

• 200+ Global Exhibitors – Featuring leading and emerging brands across skincare, haircare, makeup, body, spa, wellness, aesthetics, and education.
• Live Demonstrations & Masterclasses – Watch expert-led sessions showcasing advanced techniques for textured hair, skin of colour, inclusive skincare, and multicultural makeup artistry.
• Innovation Zone – Explore the latest product launches, new technologies, sustainable formulations, and trends reshaping the beauty industry.
• Business Seminars & CPD-Accredited Workshops – Learn from top speakers on topics like retail strategy, digital marketing, salon growth, education standards, regulation, and diversity in business.
• Networking & Buyer Programmes – Connect directly with distributors, buyers, and salon professionals looking for new brands, partnerships, and collaborations.
• Panel Discussions & Fireside Chats – Engage with thought leaders, entrepreneurs, and educators driving positive change within the beauty industry.
• Talent & Career Hub – Designed for students, freelancers, and emerging professionals looking to build connections and career opportunities in the UK beauty space.

Each area of the expo is crafted to inspire and inform — giving attendees tangible takeaways they can apply immediately in their business, classroom, or career.

Who Attends

Tones of Beauty attracts professionals from every corner of the industry, including:

• Salon, spa, and clinic owners
• Hairdressers, barbers, and beauty therapists
• Aesthetic practitioners and skin specialists
• Makeup artists and creative professionals
• Brand founders, manufacturers, and distributors
• Educators and training providers
• Retail buyers, investors, and journalists
• Influencers and media representatives

This diversity of attendees creates an energetic, professional environment where every conversation could become a collaboration or new business opportunity.

For Exhibitors, Brands & Sponsors

Exhibiting at Tones of Beauty is an unparalleled opportunity for beauty brands to enter or expand within the UK and European multicultural markets.

Exhibitors benefit from:

• Exposure to over 4,000 verified trade visitors from across the UK and abroad.
• Direct access to buyers, distributors, salon chains, educators, and investors.
• The ability to launch products, build brand recognition, and grow distribution networks.
• Access to targeted press and influencer coverage.
• Premium sponsorship and speaking opportunities to boost visibility.

Whether you’re a global manufacturer or an emerging indie brand, Tones of Beauty Expo offers a professional platform to connect with new audiences and grow your presence in one of the most inclusive beauty markets in the world.

Location & Accessibility

Held in London, the epicentre of global beauty and fashion, the event is easily accessible via London Underground, national rail, and major road links. The venue offers on-site parking, nearby accommodation, and a wide choice of dining and leisure options, making attendance simple and convenient for both UK and international guests.

London’s diverse community and world-class infrastructure make it the perfect location to celebrate the power of multicultural beauty and connect with professionals from every region.

FAQ

Who is Tones of Beauty for?
The event is designed for professionals working in or supplying to the beauty, wellness, and aesthetics industries — including salon owners, educators, distributors, and brand creators.

Can I exhibit my brand?
Yes. Exhibitor and sponsorship packages are available for beauty, skincare, hair, and wellness brands looking to reach professional audiences and expand into the UK market.

Is the event open to the public?
No. Tones of Beauty is a professional trade-only event designed to connect verified beauty professionals and industry businesses.

Will there be training and education sessions?
Yes. Attendees can participate in CPD-accredited workshops, live demonstrations, and seminars delivered by industry experts.

Why is Tones of Beauty unique?
It’s the only event in the UK that fully represents and celebrates the multicultural beauty industry, providing a professional platform for inclusive products, education, and networking.

Why Attend

• The only multicultural beauty trade show in the UK
• Over 200 global exhibitors and 4,000 verified visitors
• Networking opportunities with salon owners, buyers, and investors
• Education and CPD-accredited sessions from leading experts
• Live product demos, innovation zones, and business workshops
• Opportunities to launch, distribute, or retail new beauty brands in the UK
• A celebration of diversity, education, and professional excellence

Tones of Beauty Expo is where inclusivity meets innovation. Whether you attend to learn, network, or exhibit, it’s the event where the next generation of beauty professionals, educators, and entrepreneurs shape the industry together.