Visibility Courses for Hair & Beauty Professionals
Courses to Help Salons and Beauty Professionals Get More clients
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“I’ve spoken to hundreds of salon owners and most of them were amazing… but invisible.”
Most hair and beauty professionals aren’t showing up where clients are actually searching. Over 90% of people use Google to find local services but unless your business is properly set up and optimised, you won’t appear. You could be the best at what you do, but if you’re not visible, you’ll be overlooked.
Want more clients and a beauty business that grows?
Most salon owners and therapists rely on Instagram alone, but the real growth comes from being found on Google. When potential clients search “facial near me” or “best nail salon in [city]”, they should be finding you, not your competitors.
These courses are designed for beauty professionals who want practical, step-by-step training to get booked, get seen, and build a business that works. From learning the basics of your Google Business Profile to mastering marketing and business strategy, you’ll find the course that matches your stage and helps you move forward.
Our courses
Change your business today
Why These Courses Work
Most beauty professionals waste hours creating Instagram posts that don’t bring in clients. Others spend money on ads that eat up their budget without filling their diary. The reality is simple: when clients want a facial, brows, or nails, they search on Google first. If you are not showing up there, your competitors will.
That’s why I created these courses. They are designed for salons, therapists, and beauty educators who want results without the jargon. You’ll learn practical, step-by-step strategies that work in the real world, from setting up your Google Business Profile properly to building a website that ranks, writing content that attracts clients, and putting your marketing on autopilot.
This isn’t theory. These are the same methods I’ve used to grow my own award-winning salon, dominate Google search results, and create a business that runs smoothly.
Whether you are just starting out or ready to scale, there’s a course here to help you get found online, attract the right clients, and build a beauty business that lasts.
Our courses
Change your business today
Google Basics: Free Starter Class
Our free Step by step on how to use google business profiles
Google Business Mastery
The complete guide on how to rank high on Google maps
Online Visibility Blueprint
Max out your Google business profile and your website
The Beauty Business Bootcamp
Everything you need form Helen the creator of the Hair and Beauty Directory
What Professional Says
Include selected testimonials from professionals who have benefitted from the platform, verification system or visibility improvements.
Really enjoyed the google business mastery course, very insightful and delivered by Helen in a positive and encouraging way. Already made changes following Helen's advice and will continue to do so. Thank you.
Great as an audit of your Google account. I found this really helpful and with just a few tweaks my Google page already looks so much better. Thank you!
Fantastic Google workshop. I cannot believe how much I learned from Helen. very knowledgeable in her field !! highly recommend!!
Learn the essentials of setting up your Google Business Profile so new clients can find you with ease.
This free starter class is your introduction to getting found on Google. In a live Zoom session,
I’ll guide you through the basics of your Google Business Profile, explain the key features that actually make a difference, and help you avoid the mistakes most salons make. If you want to stop relying only on social media and start showing up in local searches, this is where to begin.
Google Business Profile Mastery
Unlock the full power of Google to bring in more clients, rank higher, and outshine competitors.
This course goes far beyond the basics.
You’ll learn how to fully set up, optimise, and use every feature inside your Google Business Profile.
From service listings and photos to reviews, posts, and advanced settings, I show you how to make your profile work like a 24/7 marketing tool. By the end, your salon will not only show up in searches but stand out as the clear choice for new clients.
Online Visibility Blueprint
The Online Visibility Blueprint is designed for beauty professionals who want to understand exactly how clients find them online.
This course covers Google Business Profile optimisation, website improvements, local SEO, and content planning that attracts bookings. You’ll learn how to audit your own site, use the right keywords, and build trust through blogs, reviews, and directories.
By the end, you’ll have a clear strategy to get found on Google, bring in new clients, and grow your salon or training business.
Beauty Business Bootcamp
Everything you need to build, grow, and future-proof your beauty business in one complete course.
The Beauty Business Bootcamp is the all-in-one training hub for professionals who want to run a stronger, more visible, and more profitable business.
It includes everything from the Google and Online Visibility courses plus full modules on branding, client targeting, goal setting, email campaigns, entering awards, business strategy, and more.
With new webinars, resources, and updates added regularly, this course is designed to grow with you. Whether you are just starting out or ready to scale, this is the ultimate step-by-step guide to running a successful salon or training business.
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