Name

Helen Ward

Verified User

With almost three decades of experience and nearly 40 industry awards, Helen Ward is a highly respected leader, educator, and international judge in the beauty industry. As the CEO and founder of The Hair and Beauty Directory, Helen is dedicated to elevating industry standards, supporting professionals, and promoting education across the sector.

Helen is also the owner of Sirens Beauty Salon and Training School in Durham, UK, where she provides expert beauty treatments, specialist training, and business mentoring for beauty professionals at all stages of their careers. Her expertise spans skincare, lash artistry, holistic therapies, and salon business development, making her a key figure in shaping the future of the beauty industry.

Recognized internationally, Helen has served as a prestigious competition judge, assessing the highest levels of skill and artistry in the industry. Her commitment to education, ethical business practices, and professional growth has made her a trusted mentor and influential voice in the beauty community.

Through her work, Helen continues to empower beauty professionals, advocate for industry transparency, and create opportunities for education and success on both a national and international level.