Beauty Events 2027

Beauty events bring the whole industry together: hair and barbering, nails, lashes and brows, makeup, skincare, aesthetics, massage, spa and wellness. Trade shows, conferences, awards and competitions give you the chance to learn new skills, see the latest products, meet suppliers and celebrate great work.

The 2027 calendar spans every continent. Europe opens spring with Cosmoprof Worldwide Bologna in March and BEAUTY DÜSSELDORF in April, and Professional Beauty London returns to ExCeL in October. North America runs from Cosmoprof North America Miami in January to Premiere Orlando in June and Cosmoprof North America Las Vegas in July. In Asia, China Beauty Expo in Shanghai and Beautyworld Japan in Tokyo lead in May, and Cosmoprof Asia fills Hong Kong each November. Beauty Fair in São Paulo is the giant of Latin America each September, Beautyworld Middle East takes over Dubai in October, and Australia has Beauty Expo Australia in Sydney each August. Around these big shows sit specialist congresses such as IMCAS and AMWC, awards nights from London to Toronto and Sydney, and competitions all the way to WorldSkills Aichi 2028.

Every beauty event for 2027 is listed below with dates, venues and who can attend, so you can find the right events and plan your year.

Planning your beauty year

The global season has two peaks. Spring, from March to June, is packed with trade fairs and congresses in Europe, North America and Asia, and autumn, from September to November, brings big shows in London, Dubai, São Paulo and Hong Kong alongside the busiest stretch of awards nights. Many professionals pick one major show for buying and one specialist event for learning, then add local events through the year.

Choosing the right event

• For buying and sourcing: large trade fairs such as Cosmoprof Worldwide Bologna, Cosmoprof Asia and Beautyworld Middle East.
• For hands on education: shows with classes and stages, such as Premiere Orlando, America's Beauty Show and Professional Beauty London.
• For aesthetics and skin science: congresses such as IMCAS in Paris, AMWC in Cannes and The Aesthetic Meeting in Miami Beach.
• For recognition: awards such as the British Hairdressing Awards, the NAHA awards and the Contessa Awards.
• For competing: championships such as Nailympia, the OMC HairWorld World Cup and the WorldSkills competitions.

Travelling to a show abroad

Book flights and hotels as soon as dates are confirmed, as rooms near the big venues sell out early. Check whether the event is trade only and what proof of work you need, look at visa rules for your destination, and register in advance for free or reduced trade tickets where they are offered.