Beauty Trade Shows 2027

Beauty trade shows are the marketplaces of the industry. They are where brands launch products, distributors and retailers find new lines, and salon, spa and clinic owners compare suppliers and pick up show offers, all on one busy floor.

The 2027 trade calendar is led by a handful of giant fairs. Cosmoprof Worldwide Bologna opens the year each March with every part of the supply chain, from finished products to packaging. BEAUTY DÜSSELDORF and hair Düsseldorf follow in April, China Beauty Expo fills the Shanghai New International Expo Centre in May and Cosmoprof North America takes over Mandalay Bay in Las Vegas each July. In the second half of the year, Beauty Fair brings the Latin American trade to São Paulo in September, Beautyworld Middle East meets in Dubai in October and Cosmoprof Asia gathers buyers in Hong Kong in November. Strong regional fairs fill the gaps, including Professional Beauty London, Premiere Orlando, Beauty Expo Australia in Sydney, Expo4Barbers on the Gold Coast and Cosmoprof India in Mumbai.

Every beauty trade show for 2027 is listed below with dates, venues and who can attend, so you can plan your buying and exhibiting year.

How the trade year runs

The trade calendar follows the buying cycle. Spring fairs in Bologna, Düsseldorf, Shanghai and Tokyo are where many brands reveal new ranges and distributors sign deals. Summer brings the big North American shows, and autumn is busy with Professional Beauty London, Beautyworld Middle East and Cosmoprof Asia, which suit buyers planning stock for the new year.

Choosing your trade show

• For international sourcing: Cosmoprof Worldwide Bologna, Cosmoprof Asia and China Beauty Expo have the widest range of manufacturers and brands.
• For salon and spa buying: regional shows such as Premiere Orlando, Professional Beauty London and Beauty Expo Australia focus on professional products with show prices.
• For aesthetics: look for exhibitions linked to congresses, such as IMCAS in Paris and MEIDAM in Dubai.
• For new markets: Beauty Fair in São Paulo and Beautyworld Middle East are gateways to Latin America and the Gulf.

Visiting or exhibiting abroad

Register as a trade visitor before you travel, as many shows give free entry to professionals who sign up in advance. Book hotels early for the largest fairs, bring plenty of business cards and arrange key meetings ahead of time so you can use the show days well.