Beauty Trade Shows in Latin America

Beauty trade shows in Latin America are big, colourful and full of business. They give brands a route into some of the fastest growing beauty markets in the world, and give salon owners, distributors and clinic teams the chance to see new products and techniques up close.

Beauty Fair in São Paulo is the region's headline trade event, held each September at Expo Center Norte with a vast exhibition across hair, barbering, nails, lashes, makeup, skincare and aesthetics. For medical aesthetics, AMWC Brazil runs a trade exhibition in São Paulo each June and AMWC Latin America does the same in Medellín each autumn. Medellín also hosts Expobelleza each June, combining a trade floor with competitions and education. In Mexico, Expo Beauty Show Mexico at Centro Banamex is the key trade fair each October, with a dedicated Expo Barber area. The Nails Expo in Puerto Rico, home of Nailympia Puerto Rico, usually brings the nail trade to San Juan each September.

Each beauty trade show in Latin America is listed below with dates, venues and who can attend, so you can plan your buying trips and stand bookings.

Getting to the shows

São Paulo has two main airports, Guarulhos for international flights and Congonhas for domestic routes, and Expo Center Norte is beside the Portuguesa Tietê metro station. Medellín's Plaza Mayor is in the city centre near the metro, with flights arriving at José María Córdova airport in Rionegro. Mexico City's Centro Banamex is in the west of the city, and San Juan's convention centre is close to the Condado and Isla Verde hotel areas.

Where to stay

In São Paulo, the hotels around Avenida Paulista and Santana are practical bases. In Medellín, El Poblado is a popular area with good links to the centre. For Expo Beauty Show Mexico, Polanco is a short trip from the venue.

Tips for trade visitors

• Register in advance; AMWC events and Expo Beauty Show Mexico are for professionals only.
• Bring a local contact or translator if you plan to negotiate with distributors.
• Look for show offers, as many exhibitors sell at special prices during the event.