Beauty Fair

Beauty Fair is Latin America’s largest and most influential beauty-industry trade event, bringing together professionals, entrepreneurs, manufacturers, and global brands across every sector of the beauty world. Over four days, the fair becomes a dynamic hub for product discovery, education, and international networking.

Attendees can explore hundreds of product launches, experience live demonstrations, and participate in seminars led by respected industry educators and trend forecasters. The event attracts around 200,000 visitors annually and features over 500 exhibitors spanning haircare, aesthetics, skincare, nail design, perfumery, and professional beauty technology.

What to Expect

Exhibition halls filled with global and Latin American brands showcasing their latest products and technologies.

Live demonstrations, technical presentations, and interactive experiences across hair, skin, and body categories.

Educational masterclasses and workshops for professionals seeking to upskill in beauty, wellness, and business management.

Dedicated pavilions for haircare, skincare, nails, aesthetics, perfumes, retail, and international trade.

Networking and partnership opportunities with distributors, salon owners, and investors from across Latin America and beyond.

Market insights and business development sessions focused on growth, retail innovation, and sustainability.

Who It’s For

Beauty professionals and salon owners.
Hairdressers, colourists, and barbers.
Aesthetic practitioners, skincare specialists, and nail technicians.
Brand representatives, manufacturers, and distributors.
Retailers, wholesalers, and beauty entrepreneurs.
Students and educators in professional beauty and aesthetics.

FAQ

Where is the event held
Expo Center Norte, Rua José Bernardo Pinto, 333, Vila Guilherme, São Paulo, SP 02055-000, Brazil.

What are the event hours
Typically open from 9:00 AM to 6:00 PM. The final program will be confirmed closer to the event date.

Is it open to the public
No, Beauty Fair is a trade-only event for beauty professionals and registered business attendees.

Will there be international exhibitors
Yes, Beauty Fair attracts over 500 exhibitors from Brazil and around the world.

Can students attend
Yes, students in beauty and aesthetics programs are welcome to attend with valid student ID.

Is the event suitable for international visitors
Yes, the event offers English-language support and dedicated services for international buyers and exhibitors.