Beauty Events in Latin America

Latin America has a passionate beauty culture and a show calendar to match. Hair, nails, barbering and aesthetics are all big business here, and the region's events are lively, hands on and often open to the public as well as the trade.

Brazil is home to the largest show, Beauty Fair in São Paulo, held each September at Expo Center Norte with education, conferences and a huge exhibition across every category. São Paulo also hosts AMWC Brazil for aesthetic medicine in June and Nailpro Europe Brazil for nail competitions in late May. Colombia is a second hub: Medellín welcomes AMWC Latin America each autumn and Expobelleza each June, a festival of beauty with competitions, talks and education. In Mexico City, Expo Beauty Show Mexico fills Centro Banamex each October, with Expo Barber for the barbering community. Nail artists can also look out for Nailpro Peru in Lima each November and The Nails Expo in San Juan, Puerto Rico, which usually runs in late September.

Every beauty event in Latin America is listed below with dates, venues and who can attend, so you can plan your trip and your year.

Travelling across Latin America

São Paulo, Mexico City, Bogotá, Lima and San Juan are major airline hubs, so most events are easy to reach with one connection. In São Paulo, Expo Center Norte is next to the Tietê bus terminal and the Portuguesa Tietê metro station, while the Frei Caneca convention centre is close to Avenida Paulista. In Medellín, Plaza Mayor is in the city centre and well connected by the Medellín Metro; the main airport is in Rionegro, outside the city. Centro Banamex in Mexico City sits beside the Hipódromo de las Américas.

Best seasons

• May and June: Nailpro Europe Brazil, AMWC Brazil and Expobelleza in Medellín.
• September: Beauty Fair in São Paulo and The Nails Expo in Puerto Rico.
• October and November: Expo Beauty Show Mexico, AMWC Latin America and Nailpro Peru.

Tips

• Check who can attend. Beauty Fair and Expobelleza welcome the public, while AMWC events and Expo Beauty Show Mexico are trade only.
• Many sessions are in Spanish or Portuguese, so check the programme for translated talks.
• Book hotels near the venue for big shows, as traffic in São Paulo and Mexico City can be heavy.