The trade show for every tone, texture and type
Two days at ExCeL London dedicated to multicultural beauty: hair, skin, personal care and fragrance, with brands from around the world and four stages of free CPD learning.
- 300+ Exhibitors
- 120+ Speakers
- 4 CPD stages
- 2 days At ExCeL London
Trade registration for 2027 is free for professionals aged 16 and over. Register before you go.
What is Tones of Beauty?
Tones of Beauty is a trade show built around multicultural beauty. Hair, skin, personal care and fragrance brands come together under one roof at ExCeL London, alongside the professionals, salon owners and buyers who serve clients of every heritage.
Across two days there are more than 300 exhibitors, four stages of CPD accredited talks and live demos, and showcases for textured hair, K-Beauty, fragrance and new UK brands. Come to learn, to source, to meet suppliers or to grow your business.
Visit or exhibit
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For professionalsVisit the show
Free for trade. Learn from four stages of talks, discover new brands and meet the suppliers behind the products you use.
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For brandsExhibit at the show
Put your brand in front of salon owners, professionals and buyers looking for products for every hair and skin type.
Why Tones of Beauty matters
Every client deserves a professional who knows their hair and skin. This is where the industry builds those skills.
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Skills for every texture
Talks and live demos on textured hair, deeper skin tones and the treatments clients ask for most.
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Brands in one room
Hundreds of brands, many new to the UK, all in one place for two days.
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Learning that counts
Talks across four CPD accredited stages, free with your trade registration.
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A growing market
Meet the distributors, retailers and buyers shaping multicultural beauty in the UK and Europe.
We exhibited in 2025
The Hair and Beauty Directory exhibited at Tones of Beauty in 2025. Helen Ward, our founder, wrote about what it was really like on the stand and why the whole industry should get behind the show.
Beauty is for every tone. So is the industry.
Five areas, one show
Find the area that fits what you came for.
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K-Beauty Showcase
Korean skincare and beauty brands, many meeting UK buyers for the first time.
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Your road to ExCeL
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Now: Register free
Trade registration is open on the official site.
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When announced: Plan your stages
The speaker programme is added here as soon as it is released.
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30 June 2027: Day one
Doors open 10:00 to 17:00 at ExCeL London.
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1 July 2027: Day two
Doors open 10:00 to 17:00 for the final day.
Moments from the show
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The show floor
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Live demos on stage
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Textures of Hair
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Meeting new brands
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The directory stand
Find a professional for every texture
Search verified hair, beauty and skin professionals near you.
Keep exploring
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Visit
Plan your visit
Free registration, opening times and getting there.
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Exhibit
Exhibit at the show
Who visits and how to book a stand.
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What’s on
Stages and showcases
Talks, demos and the five show areas.
Questions about the show?
Questions about registration, stands or the programme go straight to the organisers.
Want this for your event?
Everything you see here: a dedicated page, coverage on our blog, social posts on three channels, a newsletter feature and your community celebrated on the directory.