Two days at ExCeL London
Free for trade professionals. Discover new brands, learn from four stages of talks and demos, and meet the suppliers behind the products you use. 30 June to 1 July 2027.
- Free For trade professionals
- 16+ Age to attend
- 10:00 to 17:00 Both days
- E16 1XL ExCeL London
Is Tones of Beauty for you?
Tones of Beauty is a trade show, so it is for people who work in the industry: hair and beauty professionals, salon and spa owners, educators, students, retail and online buyers, and distributors. Registration is free for trade visitors aged 16 and over.
If you work with clients of every hair and skin type, or want to, this is the show for you.
Make the most of your visit
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Register free before you go
Pre-register on the official site so your badge is ready.
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Plan your stages
Check the speaker programme when it is released and pick the talks and demos you want to see.
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Map your must sees
Note the brands and show areas you want to visit first, from Textures of Hair to the UK Discovery Hub.
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Bring cards and questions
Suppliers and distributors are there to talk. Bring business cards and the questions your clients ask you.
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Stay for both days
Two days gives you time for the stages and the show floor without rushing.
What to see
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Four CPD stages
Talks on retail, business, marketing and live demos.
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Textures of Hair
Products and education for curly, coily and textured hair.
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K-Beauty Showcase
Korean skincare and beauty brands.
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Fragrance Showcase
New fragrance launches in one space.
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UK Discovery Hub
New UK brands to discover first.
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Main exhibition
300+ exhibitors across hair, skin, personal care and fragrance.
ExCeL London
Tones of Beauty takes place at ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL. The venue has its own stations on the Elizabeth line and DLR, so it is easy to reach from central London and the airports.
Keep exploring
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What’s on
Stages and showcases
Talks, demos and the five show areas.
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Exhibit
Bring your brand
How to book a stand.
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Read
What it was really like
Helen on exhibiting in 2025.
Questions about the show?
Questions about registration, stands or the programme go straight to the organisers.
Want this for your event?
Everything you see here: a dedicated page, coverage on our blog, social posts on three channels, a newsletter feature and your community celebrated on the directory.