Put your brand in the room
Meet salon owners, professionals, buyers and distributors looking for products for every hair and skin type. Two days at ExCeL London, 30 June to 1 July 2027.
- 300+ Exhibitors
- 120+ Speakers
- 4 CPD stages
- 2 days At ExCeL London
Who you will meet
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Salon and spa owners
Choosing the products and equipment their teams use every day.
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Hair and beauty professionals
Looking for products and education for every texture and tone.
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Retail and online buyers
Sourcing brands for shelves and websites.
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Distributors
Looking for brands to bring to the UK and Europe.
Grow your brand in the UK
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Meet buyers face to face
Two days of conversations with the people who stock and use your products.
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Launch to the right audience
A whole show built around multicultural beauty, so every visitor is interested in what you make.
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Enter the UK and Europe
Many exhibitors use the show to find UK distributors and retailers.
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Be seen on stage
Speaking and demo opportunities across four CPD stages (ask the organisers).
Show areas for brands
Main exhibition
Stands for hair, skin, personal care and fragrance brands of every size.
Textures of Hair
A dedicated area for curly, coily and textured hair brands.
K-Beauty Showcase
For Korean skincare and beauty brands meeting UK buyers.
Fragrance Showcase
A dedicated space for fragrance brands and launches.
UK Discovery Hub
For new and growing UK brands.
How to book a stand
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Choose your area
Decide which show area suits your brand best.
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Download the brochure
Stand sizes, packages and prices are in the official brochure.
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Book with the organisers
Book through the official Book a Stand page.
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Plan your stand
Think about samples, demos and how you will follow up with the people you meet.
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Tell us you are exhibiting
Directory members get a line on their profile so clients and buyers can find you.
Ready to exhibit?
Stands are booked directly with Tones of Beauty.
Keep exploring
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Read
What it was really like exhibiting
Helen’s honest account of 2025.
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What’s on
Stages and showcases
Where your audience will be.
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FAQs
Your questions answered
Quick answers for exhibitors.
Questions about the show?
Questions about registration, stands or the programme go straight to the organisers.
Want this for your event?
Everything you see here: a dedicated page, coverage on our blog, social posts on three channels, a newsletter feature and your community celebrated on the directory.