Lash and Brow Trade Shows 2027

Lash and brow trade shows are the best place to stock your kit with confidence. You can feel the curl and weight of different lash trays, test adhesives and removers, try lift and lamination systems and compare tweezers, all while talking to the brands and distributors behind them.

Europe offers a strong spring season. Day of BEAUTY opens in Antwerp in February, Cosmoprof Worldwide Bologna follows in March, and April brings Beauty Trade Special in the Netherlands, Expocosmetica in Porto, LOOK and beautyVISION in Poznań and BEAUTY DUSSELDORF. In the USA, Be+Well New York runs in March, the Lash Boss Summit combines shopping and education in Austin in April, Premiere Orlando follows in June and LASHCON brings a lash only exhibition to Pasadena in September. Asia has China Beauty Expo in Shanghai and Beautyworld Japan in Tokyo in May, and London has Tones of Beauty Expo in summer and Professional Beauty at ExCeL in October.

Every lash and brow trade show is listed below with dates, venues and who can attend, so you can plan your buying around the year's launches.

When to buy

Spring is the main buying season, with most of the large European fairs between February and April. Lash focused events such as the Lash Boss Summit and LASHCON give a more concentrated shopping floor with brands built for lash artists.

Shopping smart at a show

• Test before you stock up: ask for samples of adhesives and lashes so you can try them on clients before a large order.
• Compare systems: lift, lamination and tint brands often demonstrate side by side.
• Check storage and shipping: adhesives can be sensitive to heat and travel, so ask about delivery options.
• Bring proof of trade: many fairs, including Cosmoprof Worldwide Bologna and BEAUTY DUSSELDORF, are trade only.

Travelling to a trade show

Pack light and leave space for samples. Liquids such as adhesives and removers may be restricted in hand luggage, so check the rules or arrange shipping from the stand.