Lash and Brow Events in the UK

Lash and brow artists in the UK can learn, compete and celebrate at a growing range of events, from big trade shows with dedicated lash areas to specialist permanent makeup conferences.

At ExCeL London, Professional Beauty London each October and Tones of Beauty Expo at the start of summer both include lashes and brows, with brands, demos and education. Opal Beauty Games, usually held each October at the DoubleTree by Hilton London Elstree, is a lash and brow event that combines competitions with a conference and trade area. For students and new talent, the WorldSkills UK Beauty Therapist National Final in Cardiff each November includes lash and brow skills. Brow and permanent makeup specialists can plan ahead for the UK PMU Conference and the UK PMU Awards at Heathrow in March 2028. If you prefer to compete from your own studio, the OSCARS Online Global Lash, Brow and PMU Competition welcomes entries online.

Every lash and brow event in the UK is listed below with dates, venues and who can attend, so you can plan your learning and competitions.

Getting there

ExCeL London is on the Elizabeth line and the DLR, with direct trains from central London and Heathrow. Elstree is just north of London and is easiest by car or train to Elstree and Borehamwood station. The Heathrow PMU events are at the Hilton near Terminal 5, handy for flying in.

Where to stay

Stay at Royal Victoria Dock for ExCeL. For Opal Beauty Games and the UK PMU Conference, the events are held in hotels, so booking a room at the venue keeps your kit and your day in one place.

Tips for lash and brow artists

• For competitions, check the category rules and model requirements well in advance.
• Bring your own tools and a ring light if your category allows it.
• Use the trade shows to compare adhesives, tints and lamination systems side by side.
• Book masterclasses early; small group sessions fill quickly.