Beauty Trade Shows in the Middle East

Middle East beauty trade shows are where international brands meet one of the industry's most dynamic markets. Buyers from across the Gulf, Turkey and North Africa come to these fairs to source products, meet distributors and spot what is next.

The headline event is Beautyworld Middle East, held each October at Dubai Exhibition Centre, with a huge show floor across beauty, hair, nails and skincare plus awards and competitions. MEIDAM runs the week before at Dubai World Trade Centre, giving aesthetics and skincare buyers a dedicated trade exhibition with its own conference. Beautyworld Riyadh brings the same format to Saudi Arabia each June. Turkey has two strong trade fairs in Istanbul, BeautyIstanbul in June and BeautyEurasia in December, as well as the Beauty Life and Cosmo Hair Expo in Antalya each September. Egy Beauty Africa in New Cairo opens the trade season each April for buyers across Egypt and the wider region.

Every beauty trade show in the Middle East is listed below with dates, venues and who can attend, so you can plan your buying and selling year.

Getting there

The region's trade fairs are all in cities with major airports and direct routes from Europe, Asia and Africa. In Dubai, Dubai Exhibition Centre at Expo City Dubai and Dubai World Trade Centre are both on the Dubai Metro Red Line, which makes it simple to visit MEIDAM and Beautyworld Middle East on one trip in October. Riyadh Front is close to King Khalid International Airport, and the Egypt International Exhibition Center is in New Cairo, east of the city centre.

Where to stay

For back to back shows in Dubai, a hotel on Sheikh Zayed Road keeps both venues within easy reach. In Istanbul, staying near your venue saves time, as Tuyap and Istanbul Expo Center are both some distance from the historic centre.

Tips for trade visitors

• Register online before the show; Beautyworld Middle East offers free entry for registered trade visitors.
• Bring business cards and company details, as most of these fairs are for the trade only.
• Arrange meetings with distributors in advance, as the busiest stands book up quickly.
• Ask exhibitors about local registration rules for cosmetics if you plan to import products.