Beauty Events in the Middle East
Find all the beauty events in the Middle East for 2027, with dates, venues, tickets and what is on. Compare the events and plan your visit.
- 8 Events listed
- 18 Nov Next: Dubai SalonWeek
About Beauty Events in the Middle East
The Middle East is one of the most exciting places in the world to do business in beauty. Demand for premium skincare, hair, nails and aesthetics is high, and the region's shows draw exhibitors and visitors from Europe, Asia and Africa as well as the Gulf.
Dubai leads the calendar. Beautyworld Middle East is the region's flagship trade show each October, with education stages, competitions and awards across beauty, hair, nails and skin, and MEIDAM runs the week before at Dubai World Trade Centre for aesthetic medicine. In November, Dubai SalonWeek brings salon owners together for business and education, and the PMU Beauty World Grand Conference gathers permanent makeup and brow artists. Saudi Arabia has its own edition, Beautyworld Riyadh, each June. Istanbul hosts BeautyIstanbul in early summer and BeautyEurasia in December, Antalya holds the Beauty Life and Cosmo Hair Expo each September, and Egy Beauty Africa brings the trade to New Cairo in spring.
All the beauty events in the Middle East are listed below with dates, venues and who can attend, so you can choose your show and plan your visit.
Every event, in date order
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24 to 26 April 2027 · New Cairo
Egy Beauty Africa 2027
Egypt International Exhibition Center (EIEC).
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21 to 23 June 2027 · Riyadh
Beautyworld Riyadh 2027
Riyadh Front Exhibition & Conference Center.
Plan your trip
Travelling around the region
Dubai, Istanbul, Riyadh and Cairo all have large international airports with direct flights from most continents, which makes the region easy to reach for a single show. In Dubai, both main venues are on the Dubai Metro Red Line: Dubai World Trade Centre on Sheikh Zayed Road, and Dubai Exhibition Centre at Expo City Dubai. Riyadh Front sits close to King Khalid International Airport. In Istanbul, Tuyap Fair Center is on the western edge of the city and Istanbul Expo Center is in Yeşilköy, so allow time for traffic.
Where to stay
For Dubai shows, the hotels along Sheikh Zayed Road are a good base for both venues. In Istanbul, choose a hotel on the European side near your venue rather than in the old city if you want short morning journeys.
Best seasons and tips
- Autumn is the peak season, with Beautyworld Middle East and MEIDAM in October and Dubai SalonWeek in November.
- Many shows are trade only, so register in advance and bring proof that you work in the industry.
- Check visa rules for your nationality before booking, as they vary across the region.
- Dress for air conditioned halls and warm days outside, and plan travel around local working weeks and holidays.
Your questions, answered
What is the biggest beauty show in the Middle East?
Beautyworld Middle East in Dubai is the region's largest beauty trade show. It runs from 19 to 21 October 2027 at Dubai Exhibition Centre.
When is MEIDAM 2027?
MEIDAM, the aesthetic medicine conference and exhibition, runs from 14 to 16 October 2027 at Dubai World Trade Centre. It is for trade delegates.
Is there a beauty show in Saudi Arabia?
Yes. Beautyworld Riyadh runs from 21 to 23 June 2027 at Riyadh Front Exhibition and Conference Center and is open to trade visitors.
Are there beauty events in Istanbul?
Yes. BeautyIstanbul runs from 3 to 5 June 2027 at Tuyap Fair Center, and BeautyEurasia follows from 15 to 17 December 2027 at Istanbul Expo Center.
Are Middle East beauty shows free to attend?
Beautyworld Middle East offers free entry for trade visitors who register online. Other events vary, and each listing shows the entry details.
Where can I find more beauty events worldwide?
Our Beauty Events 2027 page lists every trade show, conference, awards night and competition around the world.
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Running an event or heading to one?
Organising a beauty event in the Middle East? Claim your listing and connect with the salon owners, buyers and clinicians searching for shows from Dubai to Istanbul.
A beauty professional in the region? Join the directory so clients and brands can find you, and keep up with every Middle East event as soon as it is announced.