Beauty Events in China

China Beauty Expo in Shanghai is one of the largest beauty trade fairs in Asia, and it is the main beauty event in China for professionals, buyers and brands from around the world.

The expo takes place each May at the Shanghai New International Expo Centre in Pudong. It covers almost every part of the industry, from skincare, make up and nails to hair, lashes and brows, spa and wellness and aesthetics, with brands, manufacturers and distributors filling the halls. For buyers it is a chance to see a huge range of products and suppliers in a few days. For salon owners and educators it is a window into the trends, ingredients and devices shaping the Asian beauty market, and many visitors come specifically to source new lines or meet manufacturers face to face. It is a trade event, so it is built around business meetings and sourcing rather than consumer shopping.

China Beauty Expo is listed below with dates, venue and who can attend, along with links to beauty events in nearby countries across Asia.

Getting to the expo

Shanghai Pudong International Airport handles most international arrivals. From there you can take the Maglev to Longyang Road and change to Metro Line 7, which stops at Huamu Road beside the Shanghai New International Expo Centre. Shanghai Hongqiao Airport and the Hongqiao railway station serve domestic flights and high speed trains, and Metro Line 2 links Hongqiao with Pudong.

Where to stay

Hotels around the expo centre and Century Park keep the journey short. Lujiazui, with its riverside skyline, is a popular choice for evenings out and is a few stops away on the metro. Rooms near the venue fill quickly during the expo, so book as soon as you plan to go.

Tips for China Beauty Expo

• Check visa requirements for your nationality well before you travel.
• Register online in advance as a trade visitor to speed up entry.
• Bring plenty of business cards, as meetings with suppliers move quickly.
• Mobile payment is widely used in China, so set up a payment app before you arrive.
• A translation app helps with menus, taxis and conversations on the stands.