China Beauty Expo 2027 Shanghai

China Beauty Expo 2027, known as CBE, takes place from 12 to 14 May 2027 in Shanghai. It is the 31st edition of the show and is held at the Shanghai New International Expo Centre in Pudong.

CBE is a B2B trade show for the whole beauty supply chain. It covers finished beauty brands as well as OEM and ODM makers, ingredients, packaging and equipment. The show gathers more than 3,200 exhibitors, including over 1,500 supply chain firms, with more than 10,000 brands and products and trade visitors from 130+ countries and regions.

Trade visitors register online through the visitor link on chinabeautyexpo.com. Entry fees are not published. The visitor team can be reached on +86 21 2326 3727. The show is run by Informa Markets.

International visitors

China Beauty Expo 2027 Shanghai attracts brands, distributors and professionals from around the world. If you are travelling from outside China, start planning early.

• Check your entry requirements. Citizens of many countries can now visit mainland China without a visa for short stays, while others need a visa in advance. The China Visa Application Service Center explains what applies to you.
• Allow plenty of time. If you need a visa, apply well before the event, as processing times vary.
• Ask the organiser for an invitation letter. If you need a visa, a letter from Informa Markets confirming your registration can support your application. Contact them through their official website.
• Book only through the official website. Register and buy tickets through the organiser directly, so you know your booking is genuine.
• Getting around. Mandarin Chinese is the main language. A translation app and a local SIM or eSIM are useful, and some international websites and apps may not work in mainland China.

Entry rules can change, so always check the official government website before you travel.