I'm am so excited for this new platform. I have seen the hair and beauty directory develop starting with a spark of an idea in Helens head during lockdown, to a truly professional product much needed in our industry.

No get rich quick schemes advertised here, just honest industry specialists able to use this platform to show professionalism and learn from each other. For far too long the elite big companies that have the money and resources have had the biggest say. Here there is a place for all and is the most inclusive directory out there.

This will be a huge bonus for our paying public, a way to find qualified and insured professionals.

As a educator and working therapist I am inspired by the content and can't wait to see how this develops further.

The Hair & Beauty Directory is a much needed resource within our industry and I personally applaud Helen for all the relentless hours working tirelessly to get this unique website off the ground!

It’s innovative mini websites are the perfect way for professionals to proudly show off their qualifications to potential clients who may be too embarrassed to ask for proof of training.
With the impending regulation of the advanced beauty/aesthetics industry it will be vital to have a minimum of OFQUAL level 4 so having a platform for the public to compare & contrast quals, experience, products, treatments & location is an absolute dream!
For those discerning customers, Google searches and all the wasted time spent trawling through websites to find (or not) relevant info, will definitely become a thing of the past!

After just 3 months of joining the Directory I almost tripled my income from 5k to almost £14k.
Before I joined I wasn't showing up on google, now I'm in the first 3 spaces of google maps and take up 4 spaces on the first page. My profile with the directory ranks high and allows clients to find me. I also did the google my business class which had a huge impact

Being in the Beauty Industry for 42 years, there are certain professionals whose excellent reputation you hear about long before you actually meet, this was the case with Helen.
Being an industry specialist, salon owner, and educator for many years, she not only honed her skills but also went on to inspire the next generation of therapists and Nail Technicians. As a multi-award winner, which is a testament to her skill and client care, it was wonderful to meet her virtually and in person in regards with her development and launch of the Hair and Beauty Directory.

The wonderful thing with this was to meet a generous giving woman who champions good practice and is not ego-driven but truly passionate about our industry, along with collaboration and sharing of the best practice. With a background in education for over 35 years and QA for VTCT for 20 of those, I fully appreciate the work that needs to be done to not only reach such a high standard of regard within the industry, but more importantly, to maintain this level consistently. Helen is a rare jewel, an industry professional who walks the walk as a working therapist and salon owner but still innovates, wanting to share this good practice with all her industry peers.

I’ve had the pleasure of working with Helen Ward since joining The Hair & Beauty Directory in December 2024, and her support has been so helpful for my business. The directory itself has significantly boosted my visibility on Google searches, where most of my new patients discover me, but Helen’s expertise has taken things even further.

The most valuable contribution Helen has made is her masterclasses, which have enabled me to improve my Google presence myself. Unlike many companies and individuals who promise to make you “number one on Google” without explaining their methods, Helen takes a refreshingly transparent approach. She demystifies the process, breaking down exactly how Google works and how to leverage it to my advantage, without spending hundreds of pounds on vague promises.

Thanks to Helen’s guidance, my business has steadily climbed the rankings, often appearing on page one in an incredibly competitive industry. Her deep knowledge, coupled with her ability to present complex concepts in an accessible way, makes her a true asset. I can’t recommend her highly enough! Thank you again

Helen is always on hand to help no matter what query or problem I may have with my platform, from updating information, treatments and services to uploading certificate and insurances.
I was amazed that within weeks of my business platform going live that it had moved to the first page of Google! The Hair and Beauty Directory is “new one of a kind brainchild” of Helen Ward’s this was something very different to any other platform for professionals. And I knew it would be a “no brainer” to join, you could say it’s like a check a trade, but for all areas of hair & beauty, educators and brands. There’s been nothing like this for professionals were everything (and I mean everything) one could want can be found under one page.
It came at the right time for me because it allowed me to add all the information I wanted from specialised services and treatments along with my certification and insurance but allows me to show clients that I keep updated with my own skills and knowledge. It is a search engine with a difference which gives clients detailed information allowing them to make better choices when looking for

Helen has really helped me to drive my business forward with The Hair And Beauty Directory (such a fab resource) and the additional trainings that she offers. So much support is available, huge thanks