Key takeaways
- We help clients find you on Google and AI search, with a profile built to be read by search engines.
- Verification shows clients the qualifications and insurance behind your work.
- Membership also helps you find staff, fill empty rooms, promote events and sell equipment.
Quick answer: The Hair & Beauty Directory helps hair and beauty professionals be found and trusted online. We verify your qualifications and insurance, build a profile designed to appear in Google and AI search, and help you show every treatment you offer. Members can also advertise jobs, rooms, events, courses and equipment, all in one place.
I built The Hair & Beauty Directory because, as a salon owner myself, I know how hard it is for skilled, qualified professionals to stand out online. You can be brilliant at what you do, fully trained and insured, and still be hidden behind businesses that simply shout louder. The directory was created to change that, and today it has members in 15 countries and lists events across 25.
Clients are searching for you right now, and they are checking you out before they book. BrightLocal's 2025 Local Consumer Review Survey found that only 4% of people never read online reviews, and 81% used Google to find reviews of local businesses in 2024. Yet just 42% now trust reviews as much as a personal recommendation. That is why we help you show clients the proof behind your reviews: your qualifications, your insurance and your work.
We help clients find you
Most clients now search online before they book, on Google, on Maps and increasingly in AI tools. Your profile is structured so search engines and AI can read it easily, with your treatments, specialisms and location clearly shown. That helps you appear for searches your own website may not reach, such as a specific treatment in your town or a specialism like neurodiverse aware or menopause informed care. Read how to get your salon found in AI search.
We help clients trust you
Clients want to know who they are booking with. HABD verification shows that your qualifications and insurance have been checked and are held on file. Your profile can show your training, experience, specialisms and the standards you work to, so clients can see what makes you different before they book.
We help you show every treatment you offer
Members can add a page for each treatment, giving clients and search engines the detail they look for: what it is, who it suits and what to expect. It is one of the clearest ways to show your expertise and be found for the treatments you want to do more of.
We help you share your expertise
Members can publish blogs on the directory, so your knowledge appears on a platform built for search, as well as on your own website.
We show you how visible you are
Members receive a monthly Edge visibility report, so you can see how your business is showing up online and where to improve. Not ready to join? You can get a free visibility report first.
We help you find staff
Post job adverts to reach hair and beauty professionals actively looking for their next role. See our jobs board.
We help you fill empty rooms and chairs
Have a room or chair free? Advertise it to professionals looking for space to work. See rooms and chairs to rent.
We help you fill your events and courses
Promote your workshops, training and events to a professional audience. Browse events.
We help you sell equipment you no longer need
Sell second-hand equipment and find great deals through our classifieds.
Membership options
There is a membership for every stage, from a free listing with your business name and contact number, to full membership with verification, your professional profile, CV and the Edge report. There are also options for businesses, team members and brands. See membership options.
Why it matters
Being excellent at what you do is only half the story. Clients need to find you, trust you and choose you. The Hair & Beauty Directory is built to help with all three, so you can focus on what you do best.
FAQs
What is The Hair & Beauty Directory?
A platform that helps hair and beauty professionals be found and trusted online, with verified profiles built for Google and AI search.
Is there a free option?
Yes. A free listing includes your business name, logo and contact number.
What does HABD verification mean?
Your highest qualification and insurance have been supplied and are held on file, so clients can book with confidence.
Can I advertise jobs and rooms?
Yes. Members can post jobs, rooms, events, courses and classified adverts.
