The Hair & Beauty Directory is a dedicated platform that helps training providers, academies, and educators in hair, beauty, and aesthetics become more visible online. It’s designed to help credible educators attract genuine students through Google search visibility, not social media algorithms.

We exist because education is the backbone of the industry, yet too many fast-track, low-quality courses dominate the search results while qualified, accredited trainers are overlooked. Our goal is to change that by promoting verified, insured, and professionally accredited educators who raise standards and deliver real value to their learners.

By joining The Hair & Beauty Directory, you gain a verified, SEO-optimised profile that acts as your digital storefront. It showcases your qualifications, accreditations, and ethos while allowing you to list each course separately, giving your academy double visibility in Google searches. Students can find you when they search for phrases like accredited nail technician course, lash training UK, aesthetics course provider, or hairdressing training near me.

Every profile on our platform is independently indexed by Google, ensuring your academy and your courses can appear in both local and national search results. It’s a simple, effective way to stand out online while being part of a verified network that represents quality, trust, and professionalism across all areas

Most training platforms only give you one option: a single profile that says who you are, or a one-off course advert that disappears when the date has passed. The Hair & Beauty Directory works differently. We understand how students actually search, some look for a trusted training provider, others search for a specific qualification or course. That’s why we give you both.

As a verified training provider, you can create a professional profile that showcases your credibility, your qualifications, accreditations, insurance, awards, and teaching ethos. This profile builds trust and positions you as an established educator in the industry.

Alongside your main profile, you can add each of your courses individually. Every course has its own dedicated page and SEO structure, meaning it can appear directly in Google searches for phrases like accredited lash course UK, CPD nail technician training, hairdressing apprenticeship, or aesthetics skin course near me. Each listing can include entry requirements, CPD hours, accrediting body, and certification details, helping potential students make informed decisions.

Together, your provider profile and course listings work in tandem, one strengthens your reputation, the other drives discovery. It’s a system designed to give you double the visibility, double the credibility, and a far greater chance of being found by students who are serious about professional training.

Not every course deserves to be promoted  and not every trainer deserves to be visible.

One of the biggest challenges facing the hair and beauty industry today is the rise of cheap, fast-track courses that leave students underqualified, uninsured, and misinformed. These unregulated training options undermine the credibility of professional educators and damage the industry’s reputation as a whole.

The Hair & Beauty Directory was created to change that. We exist to support qualified, accredited, and insured training providers who deliver real education, not shortcuts. Every provider on our platform must demonstrate credibility through recognised qualifications, professional insurance, valid accreditation, and industry experience.

By raising the bar, we protect both students and educators. Students can trust that the providers they find here are recognised, professional, and deliver genuine skills. Trainers benefit from being positioned alongside respected peers, rather than competing with low-quality, fast-track courses.

This isn’t just about being seen online, t’s about redefining what quality education looks like in hair, beauty, nails, lashes, spa, and aesthetics. When you join The Hair & Beauty Directory, you’re not just gaining visibility; you’re contributing to a platform built on integrity, professionalism, and progress, one that ensures the next generation of beauty professionals are properly trained and industry ready.

Can I advertise my beauty courses on The Hair & Beauty Directory?
Yes. Training providers get two levels of visibility: a profile for your academy, and the ability to list individual courses. This means students can find you whether they search for a provider name or a specific course, such as “accredited nail course,” “lash training UK,” or “aesthetics training near me.”

Do students know if my courses are accredited?
Absolutely. Accreditation and credibility are central to our platform. Your profile and courses allow you to display your accrediting body, insurance details, and entry requirements. This makes it clear to students that your training meets professional standards, while helping them avoid the poor-quality, unaccredited courses that are damaging the industry.

What types of courses can I list?
We cover the entire industry: hairdressing courses, barbering apprenticeships, nail technician training, lash and brow courses, massage and beauty therapy training, advanced aesthetics courses, and CPD for professionals. Each course has its own dedicated page, optimised for Google, so you can attract students locally and internationally.

How will my courses be found online?
Every profile and course page is independently indexed on Google. This means your training can appear in live searches such as “beauty training near me,” “hairdressing courses London,” or “cosmetology academy UK.” Unlike social media posts that vanish in days, your course listings are permanent and searchable.

Do you allow all training providers to join?
No. We only work with providers who demonstrate quality and best practice. That means showing evidence of qualifications, accreditation, and insurance. We do not promote cheap, fast-track, or unrecognised courses. This ensures that students can trust the training listed on our site and that genuine educators are not hidden among poor-quality competitors.

How much does it cost to list my training business?
Membership is £99 per year, which includes your training provider profile, the ability to add individual courses, and access to additional features like jobs, events, and classifieds (currently free until 2025). It’s a simple, low-cost way to gain visibility on Google and connect with students who are actively looking for accredited training.