Massage Events 2027

Massage events bring therapists together to learn new techniques, earn education hours, try tables, oils and tools, and celebrate the craft at championships and awards. The scene spans sports and clinical therapy, spa and relaxation massage, and wellbeing shows that welcome the public.

The coming months are lively. The Therapy Show fills Hall 7 in Birmingham in late November 2026, the BABTAC and CIBTAC Awards are held in Windsor that month, and the Intercontinental Massage Championship comes to Athens in December. In 2027, the Newcastle Wellbeing Expo opens the year in January, Be+Well New York follows in March, and Be+Well Las Vegas runs in June. Summer is championship season: World Championship Massage is in Copenhagen in early July, and Planet Hollywood in Las Vegas hosts the American Massage Championships and the World Massage Festival back to back in late July. The AMTA National Convention follows in Savannah in August. The National Massage Championship at ExCeL London usually takes place each October, and World Wellness Weekend invites spas and therapists everywhere to join in each September.

Every massage event is listed below with dates, venues and who can attend, so you can plan learning, competing and networking across the year.

How the massage year runs

Conventions and trade shows cluster in spring and late summer, championships peak from July to October, and the UK has a strong run of events in November. Many therapists choose one convention for education and one championship or awards night for recognition.

Choosing your events

• For education: the AMTA National Convention, the Therapy Show and the Canadian Massage Conference in Calgary focus on learning and professional development.
• For competing: World Championship Massage, the American Massage Championships and the National Massage Championship put your technique in front of judges.
• For shopping: Be+Well and the World Massage Festival bring tables, oils and tools together.
• For wellbeing: public shows such as the Newcastle Wellbeing Expo connect therapists with clients.

Travelling to a massage event

If you are competing, check whether you bring your own table, linen and model. Book hotels early for the Las Vegas festival week in July, as several events share the same resort.