Makeup Trade Shows 2027

Makeup trade shows are where the business of cosmetics happens. Artists and salon owners come to test and buy, while brands meet distributors, packaging firms and manufacturers to bring new ranges to life. Some shows are built for working artists, others for the people who develop and source makeup.

For product development and supply, MakeUp in Los Angeles opens the year in February and MakeUp in NewYork comes to the Javits Center in September. The large multi sector fairs carry big makeup halls too: Cosmoprof Worldwide Bologna in March, China Beauty Expo in Shanghai in May, BeautyIstanbul in June and Cosmoprof CBE ASEAN in Bangkok the same month. Europe also has Congres International Esthetique and Spa in Paris in February, Day of BEAUTY in Antwerp, BEAUTY DUSSELDORF in April and Estetika in Brussels in September. For artist friendly shopping, The Makeup Show NYC runs in May, and Beautyworld Middle East fills Dubai in October.

Every makeup trade show is listed below with dates, venues and who can attend, so you can plan your buying and sourcing trips for the year.

Planning your trade show year

Brands and buyers often use the February Los Angeles show and the September New York show as two fixed points, then add a large fair in Europe or Asia. Artists usually pick one show close to home for restocking and trying launches.

Getting the most from the floor

• Know your purpose: decide whether you are restocking a kit, sourcing a private range or meeting distributors.
• Book meetings ahead: suppliers at the development shows often take appointments before the doors open.
• Swatch and compare: test textures and shades in natural light where you can.
• Check access: many makeup trade shows, including MakeUp in Los Angeles and BEAUTY DUSSELDORF, are trade only.

Travelling to a show

Pack an empty bag for samples and check your airline's rules on liquids and aerosols. For the larger fairs, plan which halls to visit first, as the makeup areas can be spread across several buildings.