Beauty Trade Shows in the USA
Find all the beauty trade shows in the USA for 2027, with dates, venues, tickets and what is on. Compare the events and plan your visit.
- 57 Events listed
- 14 Nov Next: Natural Living Expo 2026
About Beauty Trade Shows in the USA
Beauty trade shows in the USA are where buying decisions get made. Salon owners, spa directors, distributors and independent professionals walk the aisles to compare brands, place orders at show prices and spot what is new before it reaches the market.
Cosmoprof North America leads the year, with a winter edition at the Miami Beach Convention Center and a summer edition at Mandalay Bay in Las Vegas, both trade only and built around brands, buyers and distributors. The Be+Well shows add trade floors in New York in March, Las Vegas in June and Miami Beach in August, and the Premiere shows in Anaheim, Orlando and San Antonio pair a large show floor with education. Specialist trade fairs cover every niche: MakeUp in Los Angeles and Luxe Pack Los Angeles for packaging and product development, MakeUp in NewYork at the Javits Center each September, and regional nail expos such as Utah Nail Expo and Nail Tech Event of the Smokies.
Every beauty trade show in the USA is listed below with dates, venues and access details, so you can plan your buying trips for the year.
Every event, in date order
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14 to 15 November 2026 · Marlborough
Natural Living Expo 2026
Best Western Royal Plaza Hotel and Trade Center.
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21 to 22 November 2026 · Hasbrouck Heights
New Frontiers in Cosmetic Medicine and Medical Dermatology Symposium 2026 New Jersey
Hilton Hasbrouck Heights Meadowlands.
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11 to 13 December 2026 · Las Vegas
MedSpa Pro 2026 Las Vegas
The Venetian and Palazzo Resort.
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9 to 10 January 2027
The Alliance Barber Expo 2027 Jackson
Dates, venue, tickets and who can attend.
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9 to 10 January 2027
BXL Barber Expo 2027 Mobile
Dates, venue, tickets and who can attend.
There are 57 events on this list. Browse the full calendar to see them all.
Plan your trip
Getting around
Trade fairs gather in the major convention cities. In Las Vegas, Mandalay Bay is at the south end of the Strip and the Las Vegas Convention Center has its own monorail stop. Miami Beach Convention Center is in the heart of South Beach, a short drive across the causeway from Miami International. Javits Center in New York is reached by the 7 train to Hudson Yards, and the Los Angeles Convention Center sits downtown beside the Metro A and E lines at Pico station.
Where to stay
For the Las Vegas shows, booking the host resort means you can walk to the halls in air conditioning. In Miami Beach, hotels along Collins Avenue and around Lincoln Road are close to the convention center. In New York, Hudson Yards and Midtown West are the easiest bases for the Javits Center.
Tips for US trade shows
- Register early. Many trade shows ask for proof of your business or licence before your badge is approved.
- Bring business cards and know your buying budget before you arrive.
- Ask about show only offers and minimum order quantities while you are at the stand.
- Use the free education stages between appointments with suppliers.
Your questions, answered
What is the largest beauty trade show in the USA?
Cosmoprof North America is one of the largest, with a Miami Beach edition from 26 to 28 January 2027 and a Las Vegas edition at Mandalay Bay from 13 to 15 July 2027. Both are trade only events for buyers, distributors and professionals.
Are US beauty trade shows open to the public?
Most are trade only. Public friendly trade events include SkillsUSA NLSC in Atlanta, The Makeup Show NYC, Utah Nail Expo and the Natural Living Expo in Marlborough.
Are there beauty packaging trade shows in the USA?
Yes. Luxe Pack Los Angeles and MakeUp in Los Angeles both run at the Los Angeles Convention Center on 23 and 24 February 2027, and MakeUp in NewYork takes place at the Javits Center on 22 and 23 September 2027.
When are the Be+Well trade shows in 2027?
Be+Well New York runs at the Javits Center from 7 to 9 March, Be+Well Las Vegas at the Las Vegas Convention Center from 12 to 14 June and Be+Well Florida at the Miami Beach Convention Center on 15 and 16 August 2027.
Are there free beauty trade fairs in the USA?
The Holistic Health and Healing Expo in Cherry Hill on 14 March 2027 is free to attend. Many other shows offer reduced rates for students or early registration, so check each listing.
Where can I see all beauty events in the USA?
Our Beauty Events in the USA page lists conferences, awards and competitions as well as trade shows, and Beauty Trade Shows in Canada covers fairs in Toronto and Vancouver.
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Running an event or heading to one?
Organising a beauty trade show in the USA? Claim your listing and put your show in front of buyers, salon owners and distributors who are planning which American fairs to attend.
Buying for your salon or spa? Join the directory to be found by brands and clients, and keep every US trade show and opportunity in one place.