Beauty Events in Europe
Find all the beauty events in Europe for 2027, with dates, venues, tickets and what is on. Compare the events and plan your visit.
- 85 Events listed
- 13 Nov Next: Salón Look Madrid 2026
About Beauty Events in Europe
Europe has the richest beauty event calendar in the world. Within a few hours of travel you can reach the industry's biggest trade fair, the leading congresses for aesthetic medicine, famous hair and nail competitions and glittering awards nights, with something on for every part of the industry in almost every week of the year.
Spring is the high point. Cosmoprof Worldwide Bologna fills BolognaFiere each March, followed in April by BEAUTY DÜSSELDORF and hair Düsseldorf at Messe Düsseldorf, Professional Beauty Ireland in Dublin, Expocosmetica in Porto and LOOK and beautyVISION in Poznań. Paris is the capital of aesthetics, with IMCAS each January and the Congrès International Esthétique and Spa in February, while AMWC brings medical aesthetics to Cannes in April. London hosts Professional Beauty London and the World Spa and Wellness Convention at ExCeL in October, Salon International each autumn, and a long awards season that includes the British Hairdressing Awards. Warsaw has Beauty Days and Beauty Forum and Hair in September, Estetika fills Brussels Expo the same month, and competitors can head to championships in Athens, Copenhagen and Sicily.
Every beauty event in Europe is listed below with dates, venues and who can attend, so you can compare the shows and plan your year.
Every event, in date order
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14 November 2026 · Madrid
Alternative Hair Show and International Visionary Award 2026 Madrid
IFEMA Madrid (LOOK Madrid).
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14 November 2026 · Old Windsor
IAAFA Annual Aesthetics Conference & Exhibition 2026
De Vere Beaumont Estate.
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18 to 19 November 2026 · Cardiff
WorldSkills UK Beauty Therapist National Final 2026
Cardiff and Vale College.
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18 to 19 November 2026 · Cardiff
WorldSkills UK SFX Makeup for Film and TV National Final 2026
Cardiff and Vale College.
There are 85 events on this list. Browse the full calendar to see them all.
Plan your trip
Travelling across Europe
Europe is easy to cross for a show. High speed trains link London, Paris, Brussels, Amsterdam and the big German cities, and short flights connect most capitals in a couple of hours. Many venues sit on public transport: Paris Expo Porte de Versailles is on Metro line 12, the Palais des Congrès de Paris is at Porte Maillot on Metro line 1, ExCeL London has its own Elizabeth line and DLR stations, and Messe Düsseldorf is close to the city's airport with a direct tram from the centre.
Where the big shows are
- Italy: Cosmoprof Worldwide Bologna each March and the Agora Aesthetic Medicine Congress in Milan each October.
- Germany: BEAUTY DÜSSELDORF and hair Düsseldorf each April.
- France: IMCAS, AIME and the Congrès International Esthétique and Spa in Paris, AMWC in Cannes and Beauté Sélection in Lyon.
- UK and Ireland: Professional Beauty London, ACE, Tones of Beauty Expo and Professional Beauty Ireland.
- Central and Eastern Europe: Beauty Days and Beauty Forum and Hair in Warsaw, LOOK and beautyVISION in Poznań and Baltic Beauty in Riga.
Tips for European shows
- Many of the largest fairs, including Cosmoprof Bologna and BEAUTY DÜSSELDORF, are trade only, so bring proof that you work in the industry.
- Book hotels early for Bologna and Düsseldorf, as rooms sell out months ahead of the big fairs.
- Look for free trade tickets. Professional Beauty London and Professional Beauty Ireland offer free entry for professionals who register in advance.
- Check entry rules for the Schengen area and the UK, which are handled separately.
Your questions, answered
What is the biggest beauty show in Europe?
Cosmoprof Worldwide Bologna is the largest, running from 18 to 21 March 2027 at BolognaFiere. BEAUTY DÜSSELDORF and Professional Beauty London are also major shows.
When are the big European beauty shows in 2027?
Most run in spring and autumn. Cosmoprof Bologna is in March, BEAUTY DÜSSELDORF from 9 to 11 April 2027, Beauty Days Warsaw from 3 to 5 September 2027 and Professional Beauty London on 10 and 11 October 2027.
Are European beauty shows open to the public?
Most are trade events for professionals and students. A few welcome public visitors, including Expocosmetica in Porto and Beauty Days in Warsaw.
Where are the main aesthetics events in Europe?
Paris hosts IMCAS from 28 to 30 January 2027 and AIME in June, AMWC runs in Cannes from 1 to 3 April 2027, and the Agora Aesthetic Medicine Congress takes place in Milan in October.
Are there beauty competitions in Europe?
Yes. Highlights include the Intercontinental Massage Championship in Athens, Nailympia Sicily, the World Championship Massage in Copenhagen and the OMC HairWorld World Cup in Paris, which usually runs each October.
Where can I see beauty events beyond Europe?
Our Beauty Events 2027 page lists every trade show, conference, awards night and competition worldwide.
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Running an event or heading to one?
Organising a beauty event in Europe? Claim your listing and reach the professionals across the continent and beyond who are searching for shows, congresses and awards like yours.
Working in beauty in Europe? Join the directory so clients, salons and brands can find you, and keep every European event and opportunity in one place.