Beauty Events in Dubai and the UAE

Dubai is the beauty capital of the Middle East, and its events calendar draws professionals and brands from across the region, Asia, Africa and Europe, with the busiest months falling in the autumn.

Beautyworld Middle East is the headline, held each October at the Dubai Exhibition Centre in Expo City Dubai. It is a vast trade fair for beauty, hair, make up, nails and skincare, with conferences, education, competitions and awards, and it is free for trade visitors who register. In the same month, MEIDAM brings aesthetic medicine and skincare to the Dubai World Trade Centre as a trade only conference and exhibition. November keeps the momentum going with Dubai SalonWeek, a programme of business events, education and conferences for salon owners and professionals in hair, beauty, skin and aesthetics, and the PMU Beauty World Grand Conference, which brings permanent make up, lash and brow artists together for education and competitions.

Every beauty event in Dubai and the UAE is listed below with dates, venues and who can attend, so you can plan your time in the city.

Getting around Dubai

Dubai International Airport is close to the city and on the Dubai Metro Red Line. The Dubai World Trade Centre has its own station, World Trade Centre, on the Red Line, so MEIDAM is easy to reach. The Dubai Exhibition Centre is at Expo City Dubai, served by the Expo 2020 station at the end of the Red Line's Route 2020 branch. Al Maktoum International Airport at Dubai World Central is also near Expo City. Taxis and ride hailing are widely available and good value for short trips.

Where to stay

For the World Trade Centre, hotels along Sheikh Zayed Road, in DIFC and in Downtown Dubai are close by. For Beautyworld Middle East, hotels around Expo City and Dubai South keep the journey short, or stay near a Red Line station and travel by metro.

Tips for Dubai beauty events

• Register early for Beautyworld Middle East to secure free trade entry.
• The UAE weekend is Saturday and Sunday, so plan meetings around the working week.
• October and November are pleasantly warm, but halls are cool, so carry a light layer.
• Dress modestly in public places such as malls and the metro.