Beauty Events in Asia

Asia has one of the liveliest beauty calendars in the world, with huge trade fairs in Hong Kong, Shanghai, Tokyo and Bangkok and a busy run of national expos across Southeast Asia. Whether you buy, sell, train or compete, there is a major show somewhere in the region almost every month.

Cosmoprof Asia in Hong Kong is the big meeting point each November, bringing brands, distributors and professionals together from across the continent. Spring belongs to China Beauty Expo in Shanghai and Beautyworld Japan in Tokyo, with a sister Beautyworld show in Osaka each autumn. Bangkok hosts Cosmoprof CBE ASEAN in early summer and COSMEX in November, while Kuala Lumpur, Jakarta and Manila each run national expos in the autumn and Vietbeauty fills Ho Chi Minh City in July. Wellness has a strong home in Thailand too, with the Global Wellness Summit marking its 20th anniversary in Phuket and the Destination Deluxe Awards and Wellness Summit in Bangkok. For competitors, Japan Nail Expo and BMCI in Hong Kong are highlights, and WorldSkills Aichi 2028 is already on the calendar for Nagoya.

Every beauty event in Asia is listed below with dates, venues and who can attend, so you can compare the shows and plan your trip.

Travelling across Asia

Most of the big shows sit in cities with major international hubs, so it is easy to combine two events in one trip. Hong Kong, Bangkok, Singapore, Tokyo and Shanghai all have wide flight networks, and short regional flights connect Kuala Lumpur, Jakarta, Manila and Ho Chi Minh City. Many venues are on metro or rail lines: Hong Kong Convention and Exhibition Centre sits on the Wan Chai waterfront, Queen Sirikit National Convention Center is on the Bangkok MRT, and Tokyo Big Sight is reached by the Yurikamome and Rinkai lines.

Where the big shows are

• Hong Kong: Cosmoprof Asia each November, plus competitions such as BMCI.
• Japan: Beautyworld Japan in Tokyo in May and Osaka in October, and Japan Nail Expo in November.
• Thailand: Cosmoprof CBE ASEAN in June and COSMEX in November in Bangkok, with wellness gatherings in Phuket.
• China: China Beauty Expo at the Shanghai New International Expo Centre each May.
• South and Central Asia: Cosmoprof India in Mumbai in December and Central Asia Beauty Expo in Almaty in spring.

Tips for Asian shows

• Check visa rules early, as they differ from country to country and some take time to arrange.
• Many large fairs are trade only, so bring a business card or proof that you work in the industry.
• Register online in advance; several shows offer free trade entry for visitors who sign up early.
• Plan for the climate. Southeast Asian shows can be hot and humid, while autumn in Tokyo and Osaka is mild.