Boost Your Google Ranking + Get Booked Through The Hair & Beauty Directory

Build a business that gets found, trusted, and booked.
A results-focused programme designed by an award-winning salon owner and educator to help you grow with purpose, clarity, and confidence.

SEO courses that complement your Directory profile—so you don’t just ‘exist’ online, you dominate it.

“I kept seeing the same thing — amazing businesses with no visibility.”

While building The Hair & Beauty Directory and manually adding new member profiles, I saw it over and over again…

Brilliant salon owners. Skilled therapists. Passionate professionals.
But almost no online presence.

Their Google profiles were either missing, half-filled, or pointing to a dead link.
Their websites were slow, confusing, or invisible to search engines.
And yet they were telling me the same thing at every event, in every conversation:

“I’m not getting enough bookings.”
“I don’t know what else to try.”
“I hate social media but I don’t know how else to get seen.”

These weren’t lazy business owners. They were overworked, overwhelmed, and stuck doing everything themselves — except the one thing Google actually needed to show them to potential clients.

 

The Problem?

You can be the best in town but if Google can’t see you, neither can your clients.
And no one’s coming if no one knows you exist.

 

 

The Solution Isn’t Expensive. Or Complicated. But It Is Essential.

What I teach in the SEO courses and the Business Bootcamp isn’t techy or trendy.
It’s simple, practical, and absolutely vital if you want to survive — let alone thrive — in this industry:

  • How to structure your Google Business Profile so you show up in Maps and search

  • How to build a searchable website or Directory profile that actually gets clicked

  • How to stop relying on social media and instead build long-term local visibility

 

When you combine your Directory listing with these SEO skills, you’re not just hoping to be seen 
you’re setting yourself up to rank, grow, and stay booked consistently.

And the best part?
You don’t need to be tech-savvy. You just need to learn the language Google understands.

 

 

About me

Helen Ward 

I’ve been in the hair and beauty industry for over 28 years.
I’ve owned a successful salon for 14 of those, picked up over 30 industry awards, and built two platforms that now rank at the top of Google.

I’ve taught in classrooms, judged national awards, mentored professionals, and seen every side of this industry the inspiring and the frustrating.

But most importantly, I’ve been where you are.
Trying to juggle treatments, manage a team, post on socials, keep clients happy, and still somehow find the time to move things forward.

Last year, I hit a difficult patch and it made me realise, more than ever, how crucial it is to truly know your numbers, your goals, and where your time is going.
Because when things get tough, guesswork won’t save you data and clarity will.

That’s why I created this Bootcamp.
Not to overwhelm you with trends or theories, but to give you real, focused support to move forward with confidence.

The Visibility System That Works

Meet Your Three Courses (Google, SEO + Business Blueprint)

Beauty Business Bootcamp | Google + SEO Training for Salons

“I’ve spoken to hundreds of salon owners and most of them were amazing… but invisible.”

While building The Hair & Beauty Directory, I was manually uploading profiles and checking online visibility and what I found shocked me.

So many brilliant professionals were doing everything right in person
But online? They barely existed.

Their Google profiles were missing or half-built.
Their websites weren’t showing up for local searches.
They were relying on Instagram — but still getting no bookings.
And most didn’t know it could be fixed without spending thousands.

I realised: the problem isn’t talent or effort,  it’s strategy.
And it’s time to change that.

 

What you need to know!

If Google can’t see you, your clients never will,  no matter how good you are.

 visibility isn’t luck.
It’s a system. And it’s easier than you think.

 

THE THREE-COURSE SYSTEM

 

 

Optimising Your Google Business Profile

Make your business visible where it matters most on Google Maps and local search.

How to Rank #1 in Local Searches

Optimising Your Google Business Profile

Be the business that shows up first — not the one that’s forgotten.

I’ve spoken to hundreds of salon owners who don’t even realise their Google profile is costing them clients. It's either missing, half-filled, outdated, or just… wrong. That one free tool is the first place clients look and the one that Google cares about most when deciding who to show on maps and search results.

In this course, I show you exactly how to set it up properly not just tick boxes. I walk you through every section of your profile in easy-to-follow videos, using real-world examples from someone (me!) who ranks at the top of Google across multiple locations and services.

You’ll learn:

  • How to fully claim and verify your profile (and fix common errors)

  • Which categories, keywords and descriptions to use to rank higher

  • How to structure your services and location info so Google can find you

  • How to post updates, collect reviews, and build trust — even if you hate self-promotion

This course is packed with:

  • Video walkthroughs you can follow at your own pace

  • Real examples and screenshots from profiles that rank

  • A downloadable checklist to optimise your profile step-by-step

  • Prompts to help you write content without overthinking

  • Packed with tricks and tips and updated to stay relavent 

Join now 

 

How to Rank #1 on Search Engines

Real SEO. No jargon. Just results.

You don’t need to be a tech wizard to rank on Google, you just need to know how the game works. I’ve ranked at the top of Google for nearly every treatment and city I’ve targeted, and in this course, I show you how to do the same.

We’re not talking about blogging, backlinks from strangers, or “playing the algorithm.”
This is local SEO built specifically for the beauty industry, using strategies that actually work for salons, therapists, and solo professionals.

I’ll show you:

  • How to find the right keywords — the ones your actual clients are typing

  • How to use those keywords on your website, Directory listing, Google profile and socials

  • How to structure your website so that Google knows exactly what you offer and where

  • What to do if you don’t have a website (or if yours isn’t ranking)

  • How to use location, links, and content in a way that builds authority over time

Inside the course:

  • You’ll get video training in plain English, no techy nonsense

  • Copy-and-paste heading and FAQ templates

  • A full-page audit guide to help you fix what’s holding your ranking back

🎯 This is for you if:
You have a website or Directory profile, but you’re not showing up in searches or you don’t understand why.

Register here 

 

The Beauty Business Bootcamp (Full Program)

The full roadmap to building a visible, strategic, and sustainable beauty business.

This isn’t a quick fix or another recycled marketing course.
This is a full, evolving business program designed to help you build long-term visibility, stronger systems, and a business that supports you, not drains you.

The Bootcamp combines nearly 30 years of real industry experience with everything I’ve learned about ranking at the top of Google, running a multi-award-winning salon, and helping beauty professionals build structure, confidence, and clarity in their businesses.

And it’s not static.

I update the Bootcamp almost every week, adding fresh content, new walkthroughs, live replays, and lessons based on what’s changing in the industry right now.
You’ll also get access to monthly live Zoom sessions, where I answer your questions, share deeper strategies, and support you face-to-face not just behind a screen.

You’ll learn how to:

  • Define your business identity and speak to your ideal client

  • Build your brand before marketing so your message is strong and consistent

  • Structure your business like a franchise (even if you’re solo)

  • Use SEO, Google, and Directory strategies to become the obvious choice locally

  • Automate, protect your time, and create boundaries that let you scale

  • Price correctly, plan for growth, and stay legally protected

  • Create systems that give you freedom, not burnout

What’s Included:

  • Dozens of easy-to-follow videos

  • Worksheets, planners, and editable templates

  • Business and branding audits

  • A full SEO module (also sold separately)

  • Marketing content tools + examples

  • Monthly live Zoom support (replays available)

  • 1 years access including weekly updates and ongoing expansion

 Who It’s For:

  • New professionals who want to start strong

  • Established business owners ready to rebuild with structure

  • Anyone tired of winging it and ready for a clear, grounded plan

  • Salons or solo therapists who want bookings, boundaries, and business stability

 Special Launch Pricing (For a Limited Time)

The Bootcamp is still growing and as I build it out, the price is heavily discounted.

Lock in access now and you’ll get all future updates, modules, and bonuses included, even as the price increases.

 ENROL NOW 

What are people saying?

I attended a live business webinar with The Hair and Beauty Directory that provided immense value that I can now impliment within my business and google maps profile. It was game changing information that was shared by Helen. The Hair and Beauty Directory is the new home to search for trusted, professional and expert hair and beauty professionals, as well as leading coaches that will help you level up and grow your hair and beauty business to new heights!
Philippa Holding
London
Thanks to Helen doing her lives it's helping me and other nails, hair, beauty and spa salons adjust sections of their business that need it. She is a mind full of Google Business information. I can't keep up with all the changes and this has helped me enormously add sections on my Google Business I wasn't aware I could do. If you can, book on the next one. It will help you grow.
Clare Hanson
Leeds
this is the place to be if you are in the beauty, hair and aesthetics industry as a solo business owner, employment or a training provider. Helen Ward has pioneered an amazing platform and courses to support the professional. Focusing of elevating standards, skills, trends and business. Absolutely recommend you join and connect with Helen and the community. See you in there!
Tracy Fensome
London
This is an amazing resource for all those in the hair and beauty industry, from solo therapists to large training providers and product companies. Brilliant for all your training needs and to keep updated with all the latest trends and developments. The one stop shop for professional development. Just had the most insightful online training session led by Helen Ward on raising your business google profile. lots of information and step by step guides. There is no other directory like it for Hair and Beauty professionals.
Deborah Allen
Kent
No reviews