“I kept seeing the same thing — amazing businesses with no visibility.”

While building The Hair & Beauty Directory and manually adding new member profiles, I saw it over and over again…

Brilliant salon owners. Skilled therapists. Passionate professionals.
But almost no online presence.

Their Google profiles were either missing, half-filled, or pointing to a dead link.
Their websites were slow, confusing, or invisible to search engines.
And yet they were telling me the same thing at every event, in every conversation:

“I’m not getting enough bookings.”
“I don’t know what else to try.”
“I hate social media but I don’t know how else to get seen.”

These weren’t lazy business owners. They were overworked, overwhelmed, and stuck doing everything themselves — except the one thing Google actually needed to show them to potential clients.

The Problem?

You can be the best in town but if Google can’t see you, neither can your clients.
And no one’s coming if no one knows you exist.

The Solution Isn’t Expensive. Or Complicated. But It Is Essential.

What I teach in the SEO courses and the Business Bootcamp isn’t techy or trendy.
It’s simple, practical, and absolutely vital if you want to survive — let alone thrive — in this industry:

• How to structure your Google Business Profile so you show up in Maps and search

• How to build a searchable website or Directory profile that actually gets clicked

• How to stop relying on social media and instead build long-term local visibility

When you combine your Directory listing with these SEO skills, you’re not just hoping to be seen 
you’re setting yourself up to rank, grow, and stay booked consistently.

And the best part?
You don’t need to be tech-savvy. You just need to learn the language Google understands.

I’ve been in the hair and beauty industry for over 28 years.
I’ve owned a successful salon for 14 of those, picked up over 30 industry awards, and built two platforms that now rank at the top of Google.

I’ve taught in classrooms, judged national awards, mentored professionals, and seen every side of this industry the inspiring and the frustrating.

But most importantly, I’ve been where you are.
Trying to juggle treatments, manage a team, post on socials, keep clients happy, and still somehow find the time to move things forward.

Last year, I hit a difficult patch and it made me realise, more than ever, how crucial it is to truly know your numbers, your goals, and where your time is going.
Because when things get tough, guesswork won’t save you data and clarity will.

That’s why I created this Bootcamp.
Not to overwhelm you with trends or theories, but to give you real, focused support to move forward with confidence.

“I’ve spoken to hundreds of salon owners and most of them were amazing… but invisible.”

While building The Hair & Beauty Directory, I was manually uploading profiles and checking online visibility and what I found shocked me.

So many brilliant professionals were doing everything right in person…
But online? They barely existed.

Their Google profiles were missing or half-built.
Their websites weren’t showing up for local searches.
They were relying on Instagram — but still getting no bookings.
And most didn’t know it could be fixed without spending thousands.

I realised: the problem isn’t talent or effort,  it’s strategy.
And it’s time to change that.

What you need to know!

If Google can’t see you, your clients never will,  no matter how good you are.

 visibility isn’t luck.
It’s a system. And it’s easier than you think.

THE THREE-COURSE SYSTEM

Optimising Your Google Business Profile

Be the business that shows up first — not the one that’s forgotten.

I’ve spoken to hundreds of salon owners who don’t even realise their Google profile is costing them clients. It's either missing, half-filled, outdated, or just… wrong. That one free tool is the first place clients look and the one that Google cares about most when deciding who to show on maps and search results.

In this course, I show you exactly how to set it up properly not just tick boxes. I walk you through every section of your profile in easy-to-follow videos, using real-world examples from someone (me!) who ranks at the top of Google across multiple locations and services.

You’ll learn:

• How to fully claim and verify your profile (and fix common errors)

• Which categories, keywords and descriptions to use to rank higher

• How to structure your services and location info so Google can find you

• How to post updates, collect reviews, and build trust — even if you hate self-promotion

This course is packed with:

• Video walkthroughs you can follow at your own pace

• Real examples and screenshots from profiles that rank

• A downloadable checklist to optimise your profile step-by-step

• Prompts to help you write content without overthinking

• Packed with tricks and tips and updated to stay relavent 

Join now 

You don’t need to be a tech wizard to rank on Google, you just need to know how the game works. I’ve ranked at the top of Google for nearly every treatment and city I’ve targeted, and in this course, I show you how to do the same.

We’re not talking about blogging, backlinks from strangers, or “playing the algorithm.”
This is local SEO built specifically for the beauty industry, using strategies that actually work for salons, therapists, and solo professionals.

I’ll show you:

• How to find the right keywords — the ones your actual clients are typing

• How to use those keywords on your website, Directory listing, Google profile and socials

• How to structure your website so that Google knows exactly what you offer and where

• What to do if you don’t have a website (or if yours isn’t ranking)

• How to use location, links, and content in a way that builds authority over time

Inside the course:

• You’ll get video training in plain English, no techy nonsense

• Copy-and-paste heading and FAQ templates

• A full-page audit guide to help you fix what’s holding your ranking back

🎯 This is for you if:
You have a website or Directory profile, but you’re not showing up in searches or you don’t understand why.

Register here 

This isn’t a quick fix or another recycled marketing course.
This is a full, evolving business program designed to help you build long-term visibility, stronger systems, and a business that supports you, not drains you.

The Bootcamp combines nearly 30 years of real industry experience with everything I’ve learned about ranking at the top of Google, running a multi-award-winning salon, and helping beauty professionals build structure, confidence, and clarity in their businesses.

And it’s not static.

I update the Bootcamp almost every week, adding fresh content, new walkthroughs, live replays, and lessons based on what’s changing in the industry right now.
You’ll also get access to monthly live Zoom sessions, where I answer your questions, share deeper strategies, and support you face-to-face not just behind a screen.

You’ll learn how to:

• Define your business identity and speak to your ideal client

• Build your brand before marketing so your message is strong and consistent

• Structure your business like a franchise (even if you’re solo)

• Use SEO, Google, and Directory strategies to become the obvious choice locally

• Automate, protect your time, and create boundaries that let you scale

• Price correctly, plan for growth, and stay legally protected

• Create systems that give you freedom, not burnout

What’s Included:

• Dozens of easy-to-follow videos

• Worksheets, planners, and editable templates

• Business and branding audits

• A full SEO module (also sold separately)

• Marketing content tools + examples

• Monthly live Zoom support (replays available)

• 1 years access including weekly updates and ongoing expansion

 Who It’s For:

• New professionals who want to start strong

• Established business owners ready to rebuild with structure

• Anyone tired of winging it and ready for a clear, grounded plan

• Salons or solo therapists who want bookings, boundaries, and business stability

 Special Launch Pricing (For a Limited Time)

The Bootcamp is still growing and as I build it out, the price is heavily discounted.

Lock in access now and you’ll get all future updates, modules, and bonuses included, even as the price increases.

 ENROL NOW