Most beauty businesses have a Google Business Profile but never use it properly. Some haven’t even claimed theirs.

Only a tiny percentage fully optimise it which means the majority are invisible on Google while the few who get it right scoop up the clients. That gap is your opportunity.

Google isn’t complicated once you know what it wants. In fact, setting up and optimising your profile can take less than 30 minutes. The difference is knowing how to do it and why each section matters and that’s exactly what I’ll show you inside this course.

By the end of this training, you’ll know how to:

• Claim, set up, and verify your profile correctly so Google recognises you as a trusted business.

• Choose the right categories and services so you appear in the exact searches clients are typing.

• Write descriptions that not only help you rank higher but also make people want to click and book.

• Add photos, services, and links in a way that boosts visibility and builds client trust.

• Use reviews and updates to keep your profile active and outperform competitors.

• Avoid the small but critical mistakes that stop 90% of salons from ever being seen on Google.

• Watch me walk through each section in real time, with clear explanations of why it matters and how it wins you clients.