This course isn’t about quick fixes or guesswork. It’s about giving you a clear, repeatable strategy to build long-term visibility online. Each section is designed to build on the last, so by the end you’ll understand not just what to do, but why it matters and how it attracts clients.

1. Mastering Your Google Business Profile

We’ll start by making sure your profile is fully optimised, because this is the foundation of local visibility. I’ll show you how each section works, why Google cares about it, and how to make small updates that lead to more views and clicks.

2. Understanding Your Website Through Google’s Eyes

Most salon websites look pretty but fail to rank because they aren’t structured for search. You’ll learn how Google reads a page, what it values, and how to make simple changes (headings, wording, layout) that improve your position in results.

3. Keywords That Match Client Behaviour

We’ll cover how to identify the exact words and phrases your clients are already searching for not what you think they’re typing. You’ll learn how to use these naturally in your site, blogs, and profiles so that Google knows you’re the right match.

4. Content That Builds Authority

Google rewards businesses that keep their content fresh. I’ll show you how to plan blogs, treatment write-ups, and updates that not only help you rank but also educate clients and build trust. You’ll understand the difference between content for visibility and content for connection.

5. Reviews, Links, and Profiles That Boost Trust

Visibility isn’t just about your own site it’s also about the signals Google sees from around the web. We’ll break down how reviews, links from trusted sites, and professional profiles (like The Hair & Beauty Directory) all reinforce your credibility.

6. Building a Long-Term Visibility Plan
This isn’t about being everywhere. It’s about being consistent in the right places. You’ll leave with a simple but powerful plan to keep your business showing up month after month without burning yourself out on social media.