This isn’t a marketing lecture, it’s a hands-on starter session that shows you exactly how to make Google work for your beauty business. In the class, you’ll learn:

• How to set up your Google Business Profile step by step, even if you’ve never used Google tools before.

• The simple changes that help salons, clinics, and training providers rank higher in local searches.

• How to add services, photos, and information so clients see you as professional and trustworthy.

• Why reviews matter and how to use them to attract new clients and build credibility.

• The common mistakes most beauty businesses make on Google and how to avoid them.

By the end of this class, you’ll understand what makes a profile stand out, why Google visibility is essential for growing your salon, and how to start showing up when local clients search for treatments.

Free Google Business Profile Training for Hair, Beauty and Aesthetic Professionals

What is a Google Business Profile and why do I need one as a beauty professional?

A Google Business Profile is a free listing that helps your salon or beauty business show up in Google Maps, local search, and “near me” results. When someone searches for treatments in your area like “facial near me” or “best nail salon [city]” your profile is what helps you appear. Without it, you’re invisible to most local clients searching on Google.

How can I make my Google Business Profile show up on Google Maps?

To show up on Google Maps, you need to verify your profile, choose the correct categories, and complete all sections,  including services, opening hours, photos, and location. You also need to post regular updates and get real customer reviews. This training walks you through exactly how to do that step by step.

What should I put on my Google Business Profile as a salon or beauty therapist?

Include accurate business details, your treatment list, photos of your work, your qualifications, and client reviews. You should also write service descriptions using relevant keywords, tag your business correctly (e.g. beauty salon, nail technician, facial spa), and post updates to keep your listing active. This class shows you how.

Does this free Google training work if I work from home or am mobile?

Yes. Whether you’re in a salon, working from home, or a mobile therapist, you can still appear on Google but your setup is slightly different. This training covers how to configure your profile for each type of business model.

I already have a Google Business Profile — do I still need this training?

Yes. Most profiles are set up incorrectly or missing key features. Many businesses don’t show up because of issues with their categories, keywords, or location settings. This training helps you audit and correct your listing to improve your chances of ranking.

How long does it take to start ranking after fixing my profile?

Google typically takes 1–4 weeks to process and reflect changes. However, many professionals start seeing improvements in visibility within days — especially if your profile was incomplete or inactive before. This training helps you set it up correctly from the start so Google has everything it needs to index your business.

What’s the difference between this free class and the paid Google Business course?

The free class is a one-off Zoom replay that introduces the basics of setting up and optimising your Google Business Profile. The full paid course goes deeper covering ranking strategies, updates, review management, photo SEO, keyword placement, and ongoing profile performance. It also includes cheat sheets, templates, and video walkthroughs.

Will this help me get more clients?

Yes visibility on Google is one of the most direct ways to attract clients who are actively looking for your services. Once your profile is properly set up and optimised, you’re far more likely to appear when someone searches for treatments in your area. This can lead to more bookings without relying on social media or paid ads.

Is this class really free? Do I need to sign up or pay later?

The class is completely free. No payment details are required. You will need to enter your email to access it via the online course platform, but there’s no upsell during the training. You’ll be given the option to explore the full course afterwards, but there’s no obligation.

Can I use this training if I’m not in the UK?
Yes. The principles of local SEO and Google Business Profiles are the same worldwide. This training is designed for beauty professionals anywhere including the UK, US, Canada, Australia and beyond  as long as Google operates in your country.