Google Business Profile Mastery
Google Business Profile Mastery
Get Found on Google Maps and Attract More Clients
Learn how to optimise your Google Business Profile so you rank higher, stand out and get booked
Most Businesses Are Invisible on Google
Most salons and beauty businesses either don’t use their Google Business Profile properly or don’t realise how powerful it can be.
Profiles are often left incomplete, outdated or treated as an afterthought, while competitors who understand how it works take the top spots.
Without a clear strategy, it’s easy to miss opportunities, rely on inconsistent bookings and stay hidden from the clients who are actively searching.
This Is Where Google Profile Mastery Comes In
Google Business Profile Mastery is designed to show you exactly how to use your profile to improve your visibility and attract more clients.
You’ll learn how Google works, what it looks for, and how to structure your profile so it ranks higher in both search results and Google Maps.
Everything is broken down step by step, so you can follow along, make changes as you go, and build a profile that works for your business instead of sitting unused.
What This Will Help You Do
What This Will Help You Do
- Rank higher on Google Maps in your local area
- Show up for the services your clients are searching for
- Optimise your profile so it stands out from competitors
- Use photos, services and updates to increase visibility
- Build trust through strong, consistent reviews
- Keep your profile active so Google continues to prioritise you
- Turn profile views into real enquiries and bookings
What You’ll Learn
How Google Works
Understand what influences your ranking and why some profiles appear above others
Optimising Your Profile
Set up your services, descriptions and details so your profile performs properly
Using Photos and Content
Learn how to use images and updates to improve visibility and engagement
Building Strong Reviews
Collect and present reviews that build trust and attract the right clients
Keeping Your Profile Active
Use simple updates to stay relevant and visible in search results
Turning Views Into Bookings
Create a profile that encourages enquiries and converts interest into clients
What You’ll Learn
The Online Visibility Blueprint is a structured system designed to help you understand how to improve your position in search and be found by the right clients.
You’ll learn how to carry out a full online audit to identify what’s holding your visibility back, and how to improve your website so it’s fast, clear and built in a way Google understands.
The course also focuses heavily on your Google Business Profile, showing you how to optimise it properly through updates, content and connections so it works alongside your website to strengthen your visibility.
You’ll be guided through how to create content that builds trust, improve your site performance, and use simple strategies to help both your website and profile support each other.
You’ll also learn how to track your progress using free tools, so you can see what’s working, what needs improving and how to continue building your visibility over time.
What’s Included
What’s Included
- Step-by-step video lessons and screen recordings
- Full Google Business Profile optimisation process
- Guidance on services, descriptions and profile structure
- Strategies for using photos and updates effectively
- Review-building techniques to strengthen trust and ranking
- Simple methods to keep your profile active and visible
- Practical examples based on real business results
- Access to support and additional resources
How You’ll Learn
The course is designed to be practical, easy to follow and built around real implementation.
You’ll be guided through each step using screen recordings, so you can see exactly how to make changes to your website and Google Business Profile in real time. Alongside this, there are video explanations to walk you through each stage, supported by written content to help reinforce what you’re learning.
This approach allows you to follow along at your own pace, apply changes as you go, and build a clear understanding of how your visibility is improving.
What the Professionals Say
Include selected testimonials from professionals who have benefitted from the platform, verification system or visibility improvements.
Loved the recent zoom training, very helpful. Looking forward to what’s to come as a member of The Hair and Beauty Directory!
I highly recommend the "Google My Business" webinar. Helen went through everything very clearly, step by step. It was jam packed full of tips and tricks, most of which I had no idea you could do on your Google listing! A must for any business.
this is the place to be if you are in the beauty, hair and aesthetics industry as a solo business owner, employment or a training provider. Helen Ward has pioneered an amazing platform and courses to support the professional. Focusing of elevating standards, skills, trends and business. Absolutely recommend you join and connect with Helen and the community. See you in there!
Tracy Fensome
Industry Insights
Explore articles that highlight industry issues, visibility challenges and the evolving standards shaping hair, beauty and aesthetics.
Ready to Build a Business That Works
If you’re ready to stop guessing and start building your business with clarity and confidence, this is where you start.
Frequent Asked Questions
Who is this course for?
This course is designed for beauty professionals, salon owners and therapists who want to improve their visibility and be found on Google by the right clients.
Do I need technical knowledge to follow this?
No. The course is designed to be easy to follow, with step-by-step screen recordings and clear explanations so you can implement everything without needing technical experience.
Will this help me rank higher on Google?
The course shows you how to improve the key areas that influence your visibility, including your website and Google Business Profile, helping you move up in search results over time.
How long do I have access for?
You’ll have ongoing access to the course content for 1 year, including any updates and additional material that is added over time.
What does the course focus on?
It focuses on two main areas: your website and your Google Business Profile, and how to optimise both so they work together to improve your visibility.
Is this just about Google Business Profile?
No. While your Google Business Profile is a key part, the course also covers your website, content, performance and how everything connects to support your ranking.
Can I follow this alongside running my business?
Yes. The course is designed to be flexible, allowing you to work through it at your own pace and implement changes gradually.
What makes this different from other SEO or marketing courses?
This course is built specifically for the hair and beauty industry, using real examples and strategies that are already working in competitive areas.
Will I learn how to get found on Google?
Yes. A key part of the Bootcamp focuses on how clients search and how to position your business to appear where it matters.
What if I get stuck or need help?
You’ll have access to support through Zoom sessions and additional resources, so you’re not left trying to figure things out on your own.
Our Mission
To raise standards, strengthen visibility and help the public make safer, better informed choices, while giving real professionals the platform they deserve.
We built this platform with a clear purpose, to bring trust, clarity and real expertise back into the industry.
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