Google Business Profile - Free class
Free Starter Class: How to Get Found on Google and Attract More Clients
Learn how to improve your Google Business Profile and start showing up in search and on Maps
Includes a bonus class with top tips for improving your visibility across search engines and AI
Your Google Profile Should Be Working for You
Most salons and beauty businesses have a Google Business Profile, but it’s not being used to its full potential.
Important sections are often left incomplete, updates aren’t used properly, and small changes that could improve visibility are missed.
This means your business can easily be overlooked, even when clients are actively searching in your area.
Start Improving Your Visibility
This free course is designed to give you a clear starting point, showing you how to improve your Google Business Profile and begin building your visibility properly.
You’ll be guided through simple, practical steps to help you understand what to update, what to focus on and how to make your profile work more effectively.
It also includes a bonus class covering top tips for improving your visibility across search engines and AI, helping you understand how clients are finding businesses today.
What This Will Help You Do
- Improve your Google Business Profile so it performs better in search
- Start showing up in Google Maps for your local area
- Understand what Google looks for when ranking businesses
- Make simple updates that increase visibility and engagement
- Use photos, services and posts more effectively
- Build trust through your profile and reviews
- Learn quick wins you can implement straight away
What You’ll Learn
How Google Ranks Businesses
Understand what influences your position in search and on Maps
Optimising Your Profile
Learn what to update and improve so your profile performs properly
Using Content and Updates
Make the most of posts, images and activity to increase visibility
Building Strong Reviews
Collect and present reviews that build trust and attract the right clients
Simple Visibility Improvements
Identify quick wins that can improve your profile straight away
Understanding Search and AI
Learn how clients are finding businesses across search engines and AI
What’s Included
What’s Included
- Step-by-step video lessons and screen recordings
- Guidance on improving your Google Business Profile
- Simple updates to help increase visibility
- Practical examples you can follow along with
- A bonus class on visibility across search engines and AI
- Clear explanations to help you understand what works
- Easy-to-implement actions you can start straight away
How You’ll Learn
The course is designed to be practical, easy to follow and built around real implementation.
You’ll be guided through each step using screen recordings, so you can see exactly how to make changes to your website and Google Business Profile in real time. Alongside this, there are video explanations to walk you through each stage, supported by written content to help reinforce what you’re learning.
This approach allows you to follow along at your own pace, apply changes as you go, and build a clear understanding of how your visibility is improving.
What the Professionals Say
Include selected testimonials from professionals who have benefitted from the platform, verification system or visibility improvements.
Loved the recent zoom training, very helpful. Looking forward to what’s to come as a member of The Hair and Beauty Directory!
I highly recommend the "Google My Business" webinar. Helen went through everything very clearly, step by step. It was jam packed full of tips and tricks, most of which I had no idea you could do on your Google listing! A must for any business.
this is the place to be if you are in the beauty, hair and aesthetics industry as a solo business owner, employment or a training provider. Helen Ward has pioneered an amazing platform and courses to support the professional. Focusing of elevating standards, skills, trends and business. Absolutely recommend you join and connect with Helen and the community. See you in there!
Tracy Fensome
Industry Insights
Explore articles that highlight industry issues, visibility challenges and the evolving standards shaping hair, beauty and aesthetics.
Ready to Build a Business That Works
If you’re ready to stop guessing and start building your business with clarity and confidence, this is where you start.
Frequent Asked Questions
Who is this course for?
This course is designed for beauty professionals, salon owners and therapists who want to improve their visibility and be found on Google by the right clients.
Do I need technical knowledge to follow this?
No. The course is designed to be easy to follow, with step-by-step screen recordings and clear explanations so you can implement everything without needing technical experience.
Will this help me rank higher on Google?
The course shows you how to improve the key areas that influence your visibility, including your website and Google Business Profile, helping you move up in search results over time.
How long do I have access for?
You’ll have ongoing access to the course content for 1 year, including any updates and additional material that is added over time.
What does the course focus on?
It focuses on two main areas: your website and your Google Business Profile, and how to optimise both so they work together to improve your visibility.
Is this just about Google Business Profile?
No. While your Google Business Profile is a key part, the course also covers your website, content, performance and how everything connects to support your ranking.
Can I follow this alongside running my business?
Yes. The course is designed to be flexible, allowing you to work through it at your own pace and implement changes gradually.
What makes this different from other SEO or marketing courses?
This course is built specifically for the hair and beauty industry, using real examples and strategies that are already working in competitive areas.
Will I learn how to get found on Google?
Yes. A key part of the Bootcamp focuses on how clients search and how to position your business to appear where it matters.
What if I get stuck or need help?
You’ll have access to support through Zoom sessions and additional resources, so you’re not left trying to figure things out on your own.
Our Mission
To raise standards, strengthen visibility and help the public make safer, better informed choices, while giving real professionals the platform they deserve.
We built this platform with a clear purpose, to bring trust, clarity and real expertise back into the industry.
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