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Understanding Profiles, Verification and Tags
Understanding what you’re looking at makes it easier to choose properly. This page explains how profiles work, what verified and expert mean, and how to use tags to find the right fit.
What a Profile Shows
Each profile is designed to give you a clear view of who you’re choosing.
It brings together key information, from services and experience to qualifications, results and reviews, so you can understand what someone offers before you book.
About the
What You’ll See on a Profile
Each profile is structured to give you a clear and complete picture of the professional behind it. Rather than relying on a single photo or a short description, you can explore multiple layers of information that help you understand both their work and their level of experience.
You’ll typically see the treatments or services they offer, along with supporting details that show how they work and what they specialise in. This may include examples of their results, information about their training and qualifications, and insight into their experience within the industry.
Profiles also include reviews and additional context that help you build a more rounded view. Instead of making a decision based on limited information, you’re able to compare and assess professionals properly, looking at what they do, how they do it, and whether they’re the right fit for you.
The aim is to give you enough clarity to move forward with confidence, knowing you’ve seen more than just the surface.
Verified and Expert
These markers are there to help you quickly understand more about a professional and their level of experience
Verified
- We have seen proof of insurance
- At least one qualification has been provided
- The business has been checked and is operating legitimately
- Demonstrates a professional approach and contributes positively to the industry
Expert
- Goes above and beyond standard practice
- May be an educator, speaker or judge
- Recognised for their level of experience and contribution
- Considered a professional you can confidently go to
Tags and What They Mean
Tags are used across profiles to highlight specific features, environments and areas of expertise. They help you go beyond the basic service and understand how a professional works, what they specialise in, and whether they’re the right fit for you.
This becomes especially important when your needs go beyond the treatment itself whether that’s accessibility, comfort, experience or a specific approach. Tags give you a clearer way to compare and choose based on what actually matters to you.
Here are just a few examples:
Disability-accessible
Spaces designed to support mobility and access needs
Neurodiverse-aware
Understanding sensory and communication differences
Menopause-informed
Supportive, informed care
LGBTQ+ friendly
Inclusive and respectful environments
Low-sensory
Calm, considered spaces designed to reduce overwhelm
Child-friendly
A welcoming environment for children, with a calm and supportive approach
Choosing the right professional isn’t just about the service, it’s about experience, trust and the environment you’re stepping into. By understanding profiles, verification and tags, you’re able to make a more informed decision and choose with confidence.
Find a Professional that fits you
What Professional Says
Include selected testimonials from professionals who have benefitted from the platform, verification system or visibility improvements.
Loved the recent zoom training, very helpful. Looking forward to what’s to come as a member of The Hair and Beauty Directory!
I highly recommend the "Google My Business" webinar. Helen went through everything very clearly, step by step. It was jam packed full of tips and tricks, most of which I had no idea you could do on your Google listing! A must for any business.
this is the place to be if you are in the beauty, hair and aesthetics industry as a solo business owner, employment or a training provider. Helen Ward has pioneered an amazing platform and courses to support the professional. Focusing of elevating standards, skills, trends and business. Absolutely recommend you join and connect with Helen and the community. See you in there!
Tracy Fensome
Our Mission
To raise standards, strengthen visibility and help the public make safer, better informed choices, while giving real professionals the platform they deserve.
We built this platform with a clear purpose, to bring trust, clarity and real expertise back into the industry.
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