China Beauty Expo

Event Details

China Beauty Expo 2026 – Asia’s Leading International Beauty Trade Fair

China Beauty Expo (CBE) 2026 is Asia’s largest and most influential professional beauty trade show, uniting every sector of the beauty and personal care industry under one roof. Taking place at the Shanghai New International Expo Centre (SNIEC), CBE attracts more than 3,000 exhibitors and 500,000 visitors from around the world  making it a must-attend event for beauty manufacturers, distributors, and salon professionals seeking to connect with the rapidly expanding Asian market.

About the Event

Founded in 1998, China Beauty Expo has become one of the world’s top three beauty trade events, covering everything from cosmetics and skincare to packaging, raw materials, beauty tech, and salon equipment.

Spanning more than 250,000 square meters, the exhibition features multiple dedicated zones for targeted sourcing and networking:

• Cosmetics & Personal Care – Makeup, skincare, haircare, men’s grooming, and body care.

• Professional Beauty – Spa, salon, nail, lash, and aesthetic equipment.

• Cosmetic Ingredients & Packaging (Supply World) – Raw materials, contract manufacturing, and sustainable packaging.

• Beauty Tech & Smart Retail – AI, e-commerce solutions, and digital innovation.

Each sector is designed to connect professionals with the right suppliers, distributors, and technology providers, enabling smarter and faster business development.

What to Expect

• Over 3,000 exhibitors from more than 40 countries showcasing the latest in cosmetics, skincare, packaging, and beauty devices.

• More than 40 national and regional pavilions including Japan, Korea, France, Italy, and the USA.

• Trend forums and innovation stages covering global beauty movements, sustainability, and digital retail.

• Cosmetech Conference highlighting the latest advancements in ingredients, biotech, and manufacturing.

• Business matchmaking sessions connecting buyers and brand owners.

• Live product demonstrations and hands-on training by international experts.

• Access to CBE Supply and Beauty Tech Expo, running alongside the main event.

CBE’s scale and reputation make it the definitive trade platform for professionals who want to explore opportunities in the fast-growing Asia-Pacific beauty market.

Who Attends

The event attracts professionals from across the global beauty and wellness industry, including:

• Manufacturers and brand owners

• Distributors and import/export companies

• Retail buyers and e-commerce platforms

• Salon and spa owners

• Packaging and formulation specialists

• Beauty schools and training institutions

• Technology and sustainability experts

• Industry media and influencers

From small businesses to international corporations, attendees come to source products, form partnerships, and stay informed about the latest innovations shaping the industry.

For Exhibitors and Brands

Exhibiting at China Beauty Expo 2026 opens doors to one of the largest and fastest-growing consumer markets in the world.

Exhibitor benefits include:

• Access to verified distributors, retailers, and OEM/ODM manufacturers.

• High-quality B2B matchmaking and private buyer programs.

• Dedicated zones for international exhibitors to showcase to Asian buyers.

• On-site and post-event marketing through China’s major beauty media channels.

• Networking with top importers and private-label manufacturers.

Whether you’re expanding into China, looking for private-label suppliers, or exploring Asian beauty trends, CBE is the most effective gateway to regional business growth.

Why Attend

• The largest professional beauty and cosmetics exhibition in Asia.

• Covers the entire supply chain — from raw materials to retail.

• Direct access to major Chinese and international buyers.

• Educational forums featuring global industry leaders.

• Ideal for sourcing, exporting, or manufacturing partnerships.

• Networking opportunities with over 500,000 beauty professionals.

CBE is the ultimate platform for innovation, education, and international collaboration — the perfect event for anyone in the beauty business seeking growth and visibility in the Asian market.

Location and Travel

Venue: Shanghai New International Expo Centre (SNIEC)
2345 Longyang Road, Pudong New Area
Shanghai, China

The SNIEC is a world-class exhibition complex located in the heart of Shanghai’s business district, easily accessible by metro (Line 7 and Line 2), taxi, and airport shuttles. Shanghai Pudong International Airport is just 30 minutes away, making it convenient for international attendees.

FAQ

Who can attend China Beauty Expo?
Only verified beauty industry professionals, including manufacturers, salon owners, buyers, and distributors.

Can I exhibit?
Yes. CBE welcomes brands and suppliers from all beauty sectors, including skincare, packaging, salon equipment, and technology.

Is it open to consumers?
No. CBE is a professional trade-only event.

Why attend China Beauty Expo 2026?
To meet suppliers, discover new beauty technologies, and connect with distributors across China and the Asia-Pacific region.

What sectors does CBE cover?
Cosmetics, skincare, fragrance, spa, packaging, raw materials, and beauty devices.