Lash and Brow Events in the USA
Find all the lash and brow events in the USA for 2027, with dates, venues, tickets and what is on. Compare the events and plan your visit.
- 11 Events listed
- 7 Feb Next: Premiere Anaheim 2027 Anaheim
About Lash and Brow Events in the USA
Lash and brow events in the USA are some of the most community driven in the industry. Lash artists, brow specialists and permanent makeup artists gather to learn new styling and retention techniques, compete and grow their businesses.
Spring is the busiest season. NYC Lash Elite brings awards, business sessions and competitions to The View by Landmark in Jersey City each April, and Lash Boss Summit meets at the Austin Convention Center in the same month, with competitions, conferences and a trade floor. In autumn, LASHCON returns to the Hilton Pasadena each September and the SPCP Convention in Tulsa covers permanent brows and cosmetics in October. PMU World at Sea takes permanent makeup education onto a cruise from PortMiami each October. Lash and brow brands also exhibit at the Premiere shows and at Be+Well New York and Las Vegas.
Every lash and brow event in the USA is listed below with dates, venues and who can attend, so you can find your next conference or competition.
Every event, in date order
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7 to 8 February 2027 · Anaheim
Premiere Anaheim 2027 Anaheim
Anaheim Convention Center North Hall.
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7 to 9 March 2027 · New York
Be+Well New York 2027 (formerly IBS)
Jacob K. Javits Convention Center.
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16 to 18 April 2027 · Jersey City
NYC Lash Elite 2027 Jersey City
The View by Landmark.
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5 to 7 June 2027 · Orlando
Premiere Orlando 2027 Beauty Show
Orange County Convention Center West Concourse.
Plan your trip
Getting around
Jersey City is across the Hudson from Manhattan, with PATH trains linking the two and Newark Liberty close by. Austin Convention Center is downtown, a short drive from Austin Bergstrom International. Pasadena is northeast of downtown Los Angeles, reached by the Metro A Line, with Hollywood Burbank Airport nearby.
Where to stay
LASHCON is held at the Hilton Pasadena, so staying at the venue is simplest. For Lash Boss Summit, downtown Austin hotels are within walking distance of the convention center. For NYC Lash Elite, you can stay in Jersey City or in Manhattan and cross on the PATH.
Tips for lash and brow events
- Bring your own tweezers and a magnifying lamp if you are booked on hands on classes.
- Read the competition rules closely, including model requirements and photo guidelines.
- Ask brands about adhesive performance in different climates, as it is a popular topic.
- Use the business sessions to plan pricing, retention and growth.
Your questions, answered
When is LASHCON 2027?
LASHCON runs from 25 to 27 September 2027 at the Hilton Pasadena in California, with awards, business sessions, conferences and education.
Are there lash competitions in the USA?
Yes. NYC Lash Elite in Jersey City from 16 to 18 April 2027 and Lash Boss Summit in Austin on 24 and 25 April 2027 both include competitions.
Is there a permanent makeup event in the USA?
The SPCP Convention takes place in Tulsa from 2 to 4 October 2027, and PMU World at Sea runs from PortMiami each October.
Are lash conferences open to the public?
Most lash and brow events are for professionals and students. The Makeup Show NYC, which includes lash and brow brands, is open to the public.
What happens at a lash conference?
Expect talks from leading lash artists, hands on styling and retention classes, business sessions, product launches and often awards or competitions.
Where can I find other beauty events in the USA?
Our Beauty Events in the USA page lists every show across hair, nails, skin, makeup and more, and Lash and Brow Events worldwide covers events in other countries.
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Running an event or heading to one?
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