Beauty Events in New York
Find all the beauty events in New York for 2027, with dates, venues, tickets and what is on. Compare the events and plan your visit.
- 6 Events listed
- 7 Mar Next: Be+Well New York 2027 (formerly IBS)
About Beauty Events in New York
New York's beauty calendar is wide and fast moving, with trade shows, makeup education, lash competitions and medical aesthetics meetings spread across Manhattan and nearby New Jersey.
The anchor is Be+Well New York each March at the Jacob K. Javits Convention Center, bringing IBS and IECSC together for hair, nails, skin, lashes, makeup and spa. Spring is a strong season for artists: NYC Lash Elite holds its awards and competitions in Jersey City in April, The Makeup Show iArtist runs at the end of April, and The Makeup Show NYC at Metropolitan Pavilion follows in May with education and a trade floor that welcomes the public. Barbers head to Secaucus for The HEBS Barber Games in May, while CurlFest celebrates textured hair on Randall's Island each July. In autumn, MakeUp in NewYork brings brand and product teams to the Javits Center in September, and the New Frontiers symposium serves aesthetics and dermatology in November.
Every beauty event in New York is listed below with dates, venues and who can attend, so you can find your next show.
Every event, in date order
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7 to 9 March 2027 · New York
Be+Well New York 2027 (formerly IBS)
Jacob K. Javits Convention Center.
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16 to 18 April 2027 · Jersey City
NYC Lash Elite 2027 Jersey City
The View by Landmark.
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3 May 2027 · Secaucus
The HEBS Barber Games 2027 Secaucus
Meadowlands Exposition Center.
Plan your trip
Getting around
Most Manhattan events are reachable by subway. The Javits Center is near the 34 St Hudson Yards station on the 7 line, and Metropolitan Pavilion is in Chelsea, close to several subway lines. The New Jersey venues in Secaucus, Jersey City and Hasbrouck Heights are easiest by car or rideshare, with Newark the nearest airport.
Where to stay
Midtown West and Hudson Yards suit the Javits Center, and Chelsea is ideal for The Makeup Show NYC. If your event is in New Jersey, a hotel near the venue saves time crossing the river.
Tips for New York events
- Be+Well New York and MakeUp in NewYork are trade only, while The Makeup Show NYC and CurlFest welcome the public.
- Early May is busy, with The Makeup Show NYC and The HEBS Barber Games on the same weekend.
- Walking is often faster than a taxi in Midtown, so wear comfortable shoes.
Your questions, answered
What is the biggest beauty expo in NYC?
Be+Well New York, which brings IBS and IECSC together, is the largest. It runs from 7 to 9 March 2027 at the Jacob K. Javits Convention Center.
When is The Makeup Show NYC in 2027?
The Makeup Show NYC takes place on 2 and 3 May 2027 at Metropolitan Pavilion, and it welcomes the public.
Are there beauty shows in New York open to the public?
Yes. The Makeup Show NYC and CurlFest welcome the public. Be+Well New York and MakeUp in NewYork are trade only.
Is there a lash event in New York?
NYC Lash Elite runs from 16 to 18 April 2027 at The View by Landmark in Jersey City, with awards and competitions for lash artists.
Are there aesthetics events in New York?
The New Frontiers in Cosmetic Medicine and Medical Dermatology Symposium takes place on 21 and 22 November 2026 in Hasbrouck Heights, New Jersey, and Be+Well New York also covers aesthetics.
Where can I find hair shows in New York?
Our Hair Shows in New York page focuses on hair and barbering, including Be+Well New York, The HEBS Barber Games and CurlFest.
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