Beauty Competitions in the USA

Beauty Competitions in the USA

Find all the beauty competitions in the USA for 2027, with dates, venues, tickets and what is on. Compare the events and plan your visit.

  • 19 Events listed
  • 7 Feb Next: Premiere Anaheim 2027 Anaheim
Beauty Competitions in the USA

About Beauty Competitions in the USA

Beauty competitions in the USA are where professionals test their skills in front of judges, peers and a live crowd. The scene covers hair, barbering, nails, lashes, makeup and massage, and many competitions run inside the big trade shows, so you can compete and learn on the same trip.

Barbering has the busiest competition calendar, with Battle of the Champions in Alsip each February, Klutch Barber Expo in Owensboro in March and the HEBS Barber Games at the Meadowlands Exposition Center in May. For nails, Nailympia San Antonio runs alongside Premiere San Antonio at the end of summer, while lash artists compete at NYC Lash Elite in Jersey City and Lash Boss Summit in Austin. Massage therapists head to Las Vegas each July for the American Massage Championships, and students from across the country take part in SkillsUSA NLSC in Atlanta each June. America's Beauty Show, Premiere Orlando and PBA NAHA also host major competition stages.

Every beauty competition in the USA is listed below with dates, venues and who can attend, so you can find the right stage for your skills.

Upcoming

Every event, in date order

  • 7 to 8 February 2027 · Anaheim

    Premiere Anaheim 2027 Anaheim

    Anaheim Convention Center North Hall.

  • 21 February 2027 · Alsip

    Battle of the Champions Barber Battle 2027 Alsip

    Alsip.

  • 7 to 9 March 2027 · New York

    Be+Well New York 2027 (formerly IBS)

    Jacob K. Javits Convention Center.

  • 14 March 2027 · Owensboro

    Klutch Barber Expo 2027 Owensboro

    Owensboro Convention Center.

  • 3 to 5 April 2027 · Chicago

    America's Beauty Show 2027 Chicago

    Donald E. Stephens Convention Center.

  • 16 to 18 April 2027 · Jersey City

    NYC Lash Elite 2027 Jersey City

    The View by Landmark.

More events

There are 19 events on this list. Browse the full calendar to see them all.

See the full calendar
Plan your trip

Plan your trip

Getting around

Competitions take place all over the country, from convention centres in Atlanta, Orlando and San Antonio to hotel ballrooms and resorts. San Antonio's Henry B. Gonzalez Convention Center is beside the River Walk, a short drive from San Antonio International. The Meadowlands Exposition Center in Secaucus is close to Newark Liberty and easy to reach from Manhattan, and Planet Hollywood is in the centre of the Las Vegas Strip.

Where to stay

Competitors usually start early, so staying close to the venue helps. In San Antonio, River Walk hotels are a short walk to the halls. In Las Vegas, the massage events are held at Planet Hollywood, so booking a room there saves time between rounds. For Atlanta, downtown hotels around Centennial Olympic Park are near the Georgia World Congress Center.

Tips for competitors

  • Read the rules and category briefs well before the day, including model requirements and kit lists.
  • Register early, as places in popular categories can be limited.
  • Pack spare tools and products, and label everything.
  • Stay for the results and the feedback. Judges' comments are some of the best education you can get.
FAQs

Your questions, answered

What beauty competitions are held in the USA?

There are competitions for every specialism, including the HEBS Barber Games, Nailympia San Antonio, NYC Lash Elite, the American Massage Championships and SkillsUSA NLSC for students. Many trade shows, such as Premiere Orlando and America's Beauty Show, also host competition stages.

When is Nailympia San Antonio 2027?

Nailympia San Antonio takes place on 29 and 30 August 2027 at the Henry B. Gonzalez Convention Center, alongside Premiere San Antonio. It is a trade event for nail professionals.

Are there barber battles in the USA?

Yes. Battle of the Champions is in Alsip on 21 February 2027, Klutch Barber Expo in Owensboro on 14 March and the HEBS Barber Games in Secaucus on 3 May 2027. Barbercon Dallas also runs each September.

Can I watch a beauty competition as a visitor?

Yes, many competitions welcome spectators. SkillsUSA NLSC in Atlanta and The Global Beauty Awards in Bellevue are open to the public, while competitions inside trade shows need a show pass.

Is there a massage competition in the USA?

The American Massage Championships take place at Planet Hollywood Resort and Casino in Las Vegas from 23 to 25 July 2027, followed by the World Massage Festival at the same venue from 25 to 30 July.

Where can I find beauty awards as well as competitions?

Our Beauty Awards in the USA page lists every awards night and industry honour, and Beauty Events in the USA shows the full calendar.

Explore more

More events to explore

  • Events

    Beauty Competitions 2027

    Dates, venues and tickets.

  • Events

    Beauty Events in the USA

    Dates, venues and tickets.

From the blog

From the blog

  • Blog

    The trade shows worth your time in 2027

    The beauty and hair shows around the world that are worth the trip next year.

  • Blog

    Las Vegas International Beauty Show 2026

    An honest reflection after four visits to one of the biggest shows in the USA.

  • Blog

    Trends to be ready for in 2027

    The beauty and hair trends professionals should be ready for next year.

On the directory

Running an event or heading to one?

Organising a beauty competition in the USA? Claim your listing and reach the barbers, nail artists, lash artists and therapists looking for their next stage to compete on.

Ready to compete? Join the directory to be found by clients and salons, and keep every US competition, battle and championship in view.