BEAUTY EXPO AUSTRALIA 2025

Event Details

Beauty Expo Australia 

Venue: ICC Sydney Exhibition Centre, 14 Darling Drive, Sydney NSW 2000, Australia

Time zone: Australian Eastern Time (Sydney)

DESCRIPTION

Beauty Expo Australia is the country’s flagship trade event for professional beauty. It brings together brands, distributors, educators and working pros for two days of product discovery, skills development and business growth. Expect a busy show floor with launches and live demos, a structured education program, and practical opportunities to meet buyers, suppliers and peers.

WHO IT’S FOR

Salon and spa owners, dermal therapists and skin specialists, nail technicians, makeup artists, brow and lash professionals, barbers, clinic managers, educators, distributors, retailers, e-commerce buyers, product developers, manufacturers and media.

WHAT TO EXPECT

— Large exhibition covering skincare, devices and technology, dermal and aesthetics, nails, makeup, lashes and brows, waxing, tanning, hair removal, business tools, software, packaging and private label.
— Education theatres with technique classes, trend sessions, compliance and business workshops; some sessions may be included with entry, others ticketed.
— Live demonstrations at stands; sampling at exhibitor discretion.
— Networking spaces and buyer–seller meeting opportunities.
— On-site amenities: cafes, water stations, seating zones, information desk, first aid and accessible facilities.

DIRECTIONS AND ARRIVAL

Airport: Sydney (SYD). Taxis and rideshare operate from the terminals; travel time to Darling Harbour varies with traffic.

Public transport: Light Rail L1 services stop at Convention Centre and Exhibition Centre; several bus routes serve Darling Harbour; ferries run to nearby wharves at Barangaroo and Pyrmont. Central and Town Hall stations are within walking distance.

Driving: Paid parking is available at ICC Sydney and surrounding car parks in Darling Harbour. Follow event signage to the Exhibition Centre entrances.

Accessibility: ICC Sydney provides step-free access, elevators, accessible restrooms and assistance via guest services. If you require mobility support or equipment, arrange in advance with the venue.

REGISTRATION AND BADGES

Trade-only entry. Pre-registration is strongly recommended. Bring government-issued photo ID matching your registration. Collect badges at Registration on arrival and keep them visible; re-entry is permitted with a valid badge. Hands-on workshops may require separate booking and payment.

ON-SITE PRACTICALS

Wi-Fi is typically available in common areas; speeds vary at peak times. Photography and filming policies vary by exhibitor—ask before recording demos or prototypes. Bring business cards or a scannable contact, a portable charger, a small tote, comfortable shoes and a short “who we are/what we’re looking for” introduction.

TIPS TO MAKE THE MOST OF IT

Plan your route through the halls and mark priority exhibitors. Book key education sessions early. Leave gaps for discovery on the floor. Schedule a few supplier meetings in advance. Arrive early for popular classes and live stages.

HEALTH, SAFETY AND WELLBEING

Follow venue guidance and event notices. First aid and security teams operate on site. If you feel unwell or need assistance, speak to staff or visit the information desk.

FAQ

Is the event open to the public?
No. Beauty Expo Australia is a professional, trade-only event.

Can I buy products on site?
Some brands sell on site; many focus on wholesale orders. Policies vary by exhibitor.

Are children or guests allowed?
Trade shows typically restrict minors and non-industry guests. Check the current policy before you travel.

Do I need to register in advance?
Yes. Pre-registration reduces queues and ensures eligibility for professional entry.

Where do I collect my badge?
Follow signage to Registration inside the Exhibition Centre. Bring your confirmation and ID.

Is the venue accessible?
Yes. There are step-free routes, elevators and accessible facilities throughout ICC Sydney.

What should I wear?
Business casual is standard. Choose comfortable footwear suitable for long days on your feet.

Can I get a certificate for education sessions?
Some sessions provide attendance certificates; check individual session details when booking.

Refunds and cancellations
Refer to the organiser’s current registration terms for the latest policy.

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