Be+Well Florida 2027 Miami Beach

Be+Well Florida 2027 takes place on 15 and 16 August 2027 at Miami Beach Convention Center, a new location for the show. The event was formerly known as IECSC Florida.

It is billed as the largest beauty, spa and wellness show in the South. The 2026 show had more than 160 exhibitors, more than 180 paid and free classes, and over 4,000 beauty and wellness professionals.

Pass options include a VIP Pass with Expo, a Premium Pass with Expo, and a one or two day Expo Pass with add on sessions. Prices for 2027 are not yet published. Register on bewellshowflorida.com.

International visitors

Be+Well Florida 2027 Miami Beach attracts brands, distributors and professionals from around the world. If you are travelling from outside the United States, start planning early.

• Check your entry requirements. Many visitors from Visa Waiver Program countries can travel with an approved ESTA. Everyone else needs a visitor visa, which usually includes an interview at a US embassy or consulate. The US Department of State visitor visa pages explain what applies to you.
• Allow plenty of time. Interview waiting times for US visas can be long in some countries, so apply as early as you can.
• Ask the organiser for an invitation letter. If you need a visa, a letter from Questex confirming your registration can support your application. Contact them through their official website.
• Book only through the official website. Register and buy tickets through the organiser directly, so you know your booking is genuine.

Entry rules can change, so always check the official government website before you travel.