Welcome to the Hair and Beauty Directory
Our platform aims to bring clarity, consistency, and support to professionals at every stage of their careers in the hair and beauty industry. By promoting transparency and encouraging the sharing of knowledge, we help professionals grow while improving public perception of the industry. We also focus on addressing the unique challenges of modern salon ownership, offering valuable guidance to help navigate them successfully. Our goal is to create a space where learning, growth, and connection thrive, empowering professionals to reach their full potential.
We are a platform dedicated to elevating standards in the beauty industry
CEO Introduction
I’m Helen, the CEO and creator of this platform, with nearly three decades of experience in the Hair and Beauty industry. I currently own a multi-award-winning salon and training school, specializing in skincare and lashes. My passion is helping others navigate the challenges of salon ownership. My journey hasn’t been an easy one coming from a working-class background with undiagnosed dyslexia and ADHD, I had to work hard to overcome obstacles. Despite these challenges, I’m proud of the progress I've made and dedicated to helping others achieve success in this industry.
The Journey
This has encouraged me to think outside the box and consider other people’s needs. I dream big, I don’t quit, and I like to see others succeed and that’s what led me to here … the launch of the Hair and Beauty Directory.
I’ve worked in college education, private courses, and with disadvantaged children, all of which has allowed me to have a diverse look at education in the industry.
Website Creation Story:
I came up with the idea for this website some time ago, but the pandemic made it clear that the industry as a whole needed more direction, clarity, and self-regulation. Through conversations with professionals at all stages of their careers, I saw a shared goal: to create a more consistent and respected industry. Achieving this requires collaboration. Being a solo success story won’t help if the industry as a whole struggles. We must work together to elevate the industry, proving that it is more than just an “easy option.”
We educate the public and we raise expectations
We reach those therapist’s that aren’t been reached and we share our specialties and knowledge. We stop competing and price cutting, and we drive off been the best we can be to fill our diary’s and reach our success.
Collaboration Call
How do we do this?
We take away the power that comes from hiding behind social media and we remove the filter. We become transparent, and we educate, educate, and educate some more.
We educate the public, raise expectations, and reach those therapists who aren’t being reached. We share our specialties and knowledge. We stop competing and price-cutting, and we drive off being the best we can be to fill our diaries and reach success.
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