Come and see us on Stand A6
HYPO21, The Hair & Beauty Directory and Iron Skin Academy, together for two days at ExCeL London.
HYPO21 is collaborating with The Hair & Beauty Directory and Iron Skin Academy at Professional Beauty London. Come and say hello.
Pure Hypochlorous, Backed By Science
HYPO21 is a British-made, medically registered pure hypochlorous acid (HOCl) skin spray — the same molecule your body's own white blood cells produce to fight bacteria and support healing. It's alcohol-free, preservative-free, and free from unnecessary stabilisers, formulated to support skin affected by acne, eczema, psoriasis, rosacea and general barrier damage, as well as for everyday use on sensitive or compromised skin.
What you'll find on Stand A6
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Available to tryAvailable to try on Stand A6 throughout the show.
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Bring your questionsBring your questions for Helen Ward on how clients find you online and how AI is changing search.
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Talk to AggieTalk to Aggie from Iron Skin Academy about men's skin and hear about her courses.
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Come and find usWhether you're already part of the HYPO21 family or discovering them for the first time, come and find us.
Three Businesses, One Stand
At Professional Beauty London, HYPO21 is collaborating with The Hair & Beauty Directory and Iron Skin Academy throughout the show. Whether you're already part of the HYPO21 family or discovering them for the first time, come and find us on Stand A6 — we can't wait to see you.
Who you'll meet, and why they're there
Helen Ward
Why I'm on the stand: answering your questions on visibility and AI.
Helen Ward is a multi-award-winning salon owner, educator, and founder of The Hair & Beauty Directory, with nearly 30 years of experience within the beauty industry.
Alongside running her salon, Helen teaches professionals how to improve their online presence, understand modern search behaviour, and build sustainable businesses beyond social media alone.
Aggie
Why she's on the stand: answering your questions on men's skin, and talking about her courses.
Aggie Singh is an internationally recognised skin specialist, aesthetic practitioner, and clinic owner with over 20 years of experience in advanced skincare and skin health.
Aggie is the global winner of "Aesthetician of the Year 2024" at The Skin Games in Atlanta and has also served as an international judge within the competition.
From people who attended the HYPO21 Masterclass
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“I had a great day at the masterclass on Sunday, learnt much more than I expected to, the science behind skin repair down within the cells, and the role hypo21 can play. The goody bag was amazing, and the lovely meal included too. Everyone was friendly and approachable.”
Rebecca -
“I had the pleasure of attending the Hypo21 Masterclass on Sunday, and it was genuinely one of the most enjoyable and valuable training experiences I've had. From the moment I arrived, Nikki made everyone feel so welcome and at ease.”
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“I had heard great things about the range & having listened to your speakers I now understand why. HYPO21 sounds a super versatile product that really every client could take home with them & used for a wide variety of reasons. The testimonials & B&A speak volumes.”
Helen
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To raise standards, strengthen visibility and help the public make safer, better informed choices, while giving real professionals the platform they deserve.
We built this platform with a clear purpose, to bring trust, clarity and real expertise back into the industry.
Frequently Asked Questions
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When and where is it?Professional Beauty London, 4–5 October 2026, at ExCeL London. Find us on Stand A6.
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Who will be on the stand?HYPO21, The Hair & Beauty Directory and Iron Skin Academy, throughout the show.
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Can I try HYPO21?Yes. HYPO21 is available to try on Stand A6 throughout the show.
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How do I register for the show?Register through Professional Beauty using the Register for the show button on this page.