About Helen

I specialise in skincare and lashes and have found a passion for educating people on how to navigate the ever-increasing pressures of running a salon.

Despite the awards and education none of this came naturally to me, I’ve never been naturally gifted in anything I do and have had to work to overcome that.. Coming from a working-class background and poor education due to undiagnosed dyslexia and ADHD, its been a struggle to get to this point in my career.

This has encouraged me to think outside the box and consider other people’s needs. I dream big, I don’t quit, and I like to see others succeed and that’s what led me to here … the launch of the hair and beauty directory.

I’ve worked in college education, private courses and working with disadvantaged children, all of which has allowed me to have a diverse look at the education in the industry.

I came up with the initial idea for the website quite a while ago and during the pandemic it became very clear the industry, as a whole needed direction, clarity and self-control. I spoke to many professionals at various stages in their career and could see the goal was the same, a more consistent industry and get the respect it deserves, to do this we must work together. 

Been an individual success story on a sinking ship will not help you long term, we need to fix all of the leaks to get this ship sailing in a way the world admires and people stop seeing our industry as a “easy option”.

How do we do this? We take away the power that comes from hiding behind social media and we remove the filter, we become transparent and we educate, educate and educate some more.

We educate the public and we raise expectations. We reach those therapist’s that aren’t been reached and we share our specialties and knowledge. We stop competing and price cutting, and we drive off been the best we can be to fill our diary’s and reach our success.