Get verified. Get found. Get chosen.
We build your profile, get you found for the searches your own website cannot reach, and keep it working while you do what you do best.
Results, in their words
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“My business now shows top in my area, and every time Helen finds a new tweak, I make the change too. The highlight was when my salon page ranked above HMRC.”
Sharon Thomas Relaxation Centre Sandhurst -
“Helen has made inclusion visible in the beauty industry through the directory, and her knowledge has massively helped my Google presence and SEO.”
Sam Marshall Member -
“Within weeks of my page going live, it had moved to the first page of Google. It is a search engine with a difference, giving clients the detail to choose a trusted professional.”
Clare Hanson -
“Her training on Google and how to optimise it has been a game changer. I now understand what matters and can make the changes myself, instead of relying on a third party.”
Carla -
“The Hair and Beauty Directory has been an absolute game changer. What started as a small, busy setup has grown into a thriving, well recognised name.”
Alicia Allcorn
Built by one of the industry's most awarded professionals
The Hair and Beauty Directory was built by Helen Ward: almost thirty years in the industry, forty national awards including Professional Beauty Educator of the Year, and a working salon owner. Not a tech company guessing at what the industry needs. Someone who has lived it.
- 30 Years in the industry
- 40 National awards
- 1 Working salon, still on the floor
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Found where your website cannot reach
Members rank top for searches the booking giants do not touch. Sirens City Retreat in Durham and Fill Good in Spalding, on searches you can type in yourself. -
You keep everything you earn
No commission on a single booking, ever. What you earn is yours. -
You own your visibility
Your profile, your clients, your reputation, in your name, not borrowed from ours.
A profile that works like a mini website
This is not a name, a telephone number and a link. Add your services and treatments, specialisms, brands, qualifications, business features, images and location. Your profile becomes another professional presence for your business, built around the information clients are actually searching for.
Because we use detailed industry specific information rather than generic business categories, clients can discover professionals on far more than who happens to be nearby.
What members receive
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Your profile is built for you, then kept current.You are not left with a blank listing to fill in and forget.
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You rank independently on Google.Your visibility is your own, not borrowed from ours.
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Your profile is written so AI search can quote it.When someone asks an assistant for a recommendation, you can be the answer.
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We take no commission on your bookings.What you earn stays yours.
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Badges help the right clients choose you.Verified and Expert are shown where they apply, so clients can judge for themselves.
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You are found for what you actually do.Judge, speaker, educator or specialist, not just a business name.
This is what changes: the right clients find you, your name gets known, and you are booked for the work you want, not chasing it.
More of the right clients, a fuller column, and a reputation that travels beyond your own postcode. Being found is the mechanism. This is the result you are paying for.
What members receive
- Your profile is built for you, then kept optimised and monitored
- Verified and Expert badges help the right clients choose you with confidence
- AI assisted profile setup
- Found not just as a business, but as a judge, speaker, educator or expert
- Publish blogs, treatments, courses and extra pages
- Add events, jobs, room rentals and classifieds
- Your Monthly Edge visibility report every month
- Access to the members portal, resources and training
Individual Membership
For professionals who want to build trust, visibility and their professional presence.
✓ HABD Verification
✓ Professional profile
✓ Professional CV
✓ Monthly Edge visibility report
✓ Add jobs, rooms, events & courses
✓ Education, resources & member benefits
Free Listing
A simple way to get your business listed on HABD.
✓ Business name & logo
✓ Contact number
✓ Appear on HABD
✓ No membership required
Combination membership
Your complete package for trust, visibility and professional growth.
✓ HABD Verification
✓ Professional + business profiles
✓ Professional CV
✓ Monthly Edge visibility report
✓ Jobs, rooms, events & courses
✓ Education, resources & full member benefits
Business Only
For businesses and organisations that want a strong presence on HABD without individual membership.
✓ Optimised business profile
✓ Services & specialisms
✓ Searchable HABD presence
✓ Business contact & social links
✓ Enhanced online visibility
Additional team members
Give another professional in your business their own HABD presence.
✓ Individual professional profile
✓ Professional CV
✓ Personal professional presence
✓ Linked to your business
✓ Team member access
Verified by a person, not an algorithm
Verified means we have independently checked the business behind the profile, not just the paperwork. We confirm the highest qualification and current insurance, and that the business is genuine and run to a professional standard. Verification is assessed separately, can be declined, and is reviewed every year, so the badge always means something. It is a starting point for your own judgement, not a replacement for it.
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Highest qualification
Each professional provides their highest qualification, and we check it. -
Insurance
Current cover, appropriate to the treatments offered. -
What we cannot confirm
We do not check every certificate or every detail. Always ask questions of your own before you book. -
Ongoing oversight
Profiles are monitored and kept current, not signed off once and forgotten. -
Expert status, separately
Advanced and recognised specialists carry a second, separate badge.
Be the one they find
Get verified, get found, and get chosen. Setting up takes minutes, and we build the rest for you.