Beautyworld Riyadh 2027
Beauty · Exhibition · Festival / Trade Fair · Hair
About Beautyworld Riyadh 2027
Beautyworld Riyadh 2027 is Saudi Arabia's regional beauty trade fair, 21-23 June 2027 at Riyadh Front, following a 2025 edition of 400+ exhibitors from 37 countries and 17,700+ visitors.
Beautyworld Riyadh 2027 is a beauty trade show and exhibition taking place from 21 June to 23 June 2027 at the Riyadh Front Exhibition & Conference Center in Riyadh, Saudi Arabia. Saudi Arabia's regional trade fair for beauty products, hair, fragrance and wellbeing, it brings together brands, distributors, salon professionals and buyers for sourcing, education and networking.
Organised by Messe Frankfurt, licensed by SCEGA and aligned with Saudi Vision 2030, the show is a fast-growing regional platform. The 2025 edition drew over 400 exhibitors from 37 countries and 17,700+ visitors from 71 countries, with a 96% visitor-satisfaction score. Features include the Next in Beauty Conference, the Nail Arena, a Premium Club and a business matchmaking programme.
What to expect at Beautyworld Riyadh 2027
- The Next in Beauty Conference
- The Nail Arena (powered by Sawaya)
- The Premium Club for VIP buyers
- A business matchmaking programme
- Beauty, hair, fragrance and wellbeing exhibitors
Why attend Beautyworld Riyadh 2027?
- 400+ exhibitors from 37 countries (2025)
- 17,700+ visitors from 71 countries (2025)
- 96% visitor satisfaction (2025)
Who should attend
Beautyworld Riyadh 2027 is aimed at beauty brands, distributors, retailers, salon and spa professionals and buyers across the Middle East. It is a valuable date to have in your 2027 diary.
About the organiser
Beautyworld Riyadh 2027 is organised by Messe Frankfurt and held at the Riyadh Front Exhibition & Conference Center. Please check the official website for tickets, the conference programme and exhibitor list.
Connect
Event Details
- DateMon 21 Jun 2027 – Wed 23 Jun 2027
- Time10:00 – 18:00
- TypeBeauty, Exhibition, Festival / Trade Fair, Hair
Event Features
Hosted By
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