Know who you're choosing.
HABD Verified businesses have been independently checked by The Hair & Beauty Directory against our professional standards. We don't just add a badge we show you what we checked, when we checked it and what that verification covers.
WHY VERIFICATION MATTERS
Looking professional isn't the same as being verified.
The hair, beauty, aesthetics and wellness industries are full of highly skilled and experienced professionals. But when you're choosing someone new, it isn't always easy to know what sits behind their business.
A beautiful website, busy social media account or impressive photographs can't tell you everything.
HABD Verified gives you another layer of reassurance by independently checking key information about the business or professional before awarding our Verified status.
Documents are only part of the picture.
Qualifications and insurance matter. But they don't tell you everything about the business you're considering trusting.
HABD can also look at areas such as the business's website, pricing, professional claims, client information, reviews, visible work, social media and wider professional reputation.
We're not looking for the biggest business, the fanciest website or the largest social following.
We're looking for evidence of a genuine, competent and professionally run business.
Verified and Expert
HABD Verified isn't automatically given to businesses that join The Hair & Beauty Directory. It is separately assessed and can be refused.
Every verification is built around five principles:
LEGITIMATE
There is a genuine professional business behind the profile.
INSURED & COMPLIANT
Appropriate current insurance and relevant professional requirements have been checked.
COMPETENT
We check evidence of the qualifications, competence or expertise appropriate to the business.
PROFESSIONAL
We look at the wider standards of the business, not simply the documents it uploads.
ACCOUNTABLE
Verified businesses agree to the HABD Code of Professional Conduct and must continue to meet our standards.
Expert
Turn Your Professional Standards Into Visible Trust
Clients look for signals that help them decide who they feel confident booking with — experience, qualifications, insurance, reviews and a professional presence all contribute to that decision.
HABD Verified brings those trust signals together.
Instead of simply telling clients you're professional, verification helps you show them. We independently check key information and make the scope of that verification clear, giving potential clients another reason to feel confident choosing you.
Your standards already matter. HABD Verified helps make them visible.
How HABD Verification works.
Join or sign in to HABD
Membership gives access to the verification process.
Upload your evidence from your profile.
Go to your member dashboard, open your profile and upload your insurance and core qualification. The verification request is triggered from there.
HABD assessment.
We check the submitted evidence and carry out the Professional Standards Assessment.
Decision
We approve, request further information, place the application under further review or decline it.
Live verification
Approved businesses receive a unique HABD verification number and public live record.
Ongoing status
Verification is reviewed annually and can be reopened if important information changes or a serious concern is raised.
Why Trust HABD Verification?
If we're going to assess professional standards, you have every right to ask who is behind those checks and why you should trust them.
HABD Verified has been developed from almost 30 years of hands-on industry experience, professional education, salon ownership and a long-standing commitment to raising standards across hair, beauty and aesthetics.
But our credibility doesn't rely on experience alone.
Our standards are published, our process is transparent and we're clear about exactly what has and hasn't been verified.
We don't ask you to simply trust our tick. We show you what sits behind it.
WHY TRUST HABD VERIFIED? →
Show people what sits behind your business.
If you're a professional business and meet the HABD standards, verification gives you an independent way to demonstrate the qualifications, insurance and professional standards behind what you do.
Our Mission
To raise standards, strengthen visibility and help the public make safer, better informed choices, while giving real professionals the platform they deserve.
We built this platform with a clear purpose, to bring trust, clarity and real expertise back into the industry.
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