Beautyworld Middle East 2027
- Entry
- Child-free / professional environment only · Free entry · Trade only
- Visitors (2025)
- 85,291
- Exhibitors
- 2,500+
- Edition
- 30th
- Days to go
- 366
- Event days
- 3
- Hosted by
- Messe Frankfurt
About Beautyworld Middle East 2027
Beautyworld Middle East 2027 takes place 19 to 21 October 2027 at Dubai Exhibition Centre, Expo City Dubai, Dubai.
Beautyworld Middle East 2027 takes place 19 to 21 October 2027 at Dubai Exhibition Centre, Expo City Dubai, Dubai. Some details below are from the 2026 edition and will be refreshed as the full programme is released.
Beautyworld Middle East 2026 is the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East, taking place from 6 to 8 October 2026 at the Dubai World Trade Centre. The 30th edition of this landmark event brings together beauty professionals, brands and buyers for education, discovery, business and networking.
The 2025 edition drew a record-breaking 85,291 visitors from 178 countries, with more than 2,500 exhibitors from 68 countries across 22 halls. The show covers the complete beauty supply chain from raw ingredients to finished products across 10 product sectors.
What to expect at Beautyworld Middle East 2026
- Cosmetics and skincare
- Fragrances and personal care
- Hair, nails and salon supplies
- Beauty tech and innovation
- Packaging and supply chain
- International country pavilions
Why attend Beautyworld Middle East 2026?
- 85,291 — Visitors at the 2025 edition from 178 countries
- 2,500+ — Exhibitors from 68 countries
- 30th — Edition of the event
Who should attend
Beautyworld Middle East 2026 is aimed at beauty professionals, distributors, salon owners and brand buyers. Whether you are building your business, sourcing new products and suppliers, discovering innovations or connecting with the wider beauty community, it is a valuable date to have in your 2026 diary.
About the organiser
Beautyworld Middle East 2026 is organised by Messe Frankfurt. Held at the Dubai World Trade Centre, it is one of the world's largest beauty trade fairs.
Tickets: Free registration before 31 August 2026; $75 USD per visitor from 1 September. Please check the official website for the latest details.
Key information
- Dates
- Tuesday 19 October 2027 to Thursday 21 October 2027
- Time
- 15:50 to 15:50
- Venue
- Dubai Exhibition Centre, Expo City Dubai, Dubai, United Arab Emirates
- Type
- Awards, Beauty, Competition, Conference, Demo Day / Live Demonstration, Exhibition, Festival / Trade Fair, Hair, Make up, Nails, Skincare, Training & Education
- Entry
- Child-free / professional environment only · Free entry · Trade only
- Hosted by
- Messe Frankfurt
Contact Messe Frankfurt
Event features
- Live demos
- Networking opportunity
- Speaker lineup / guest experts
- Sponsorship/exhibitor opportunities
- Workshops or interactive classes
Frequently asked questions
When and where is Beautyworld Middle East 2026?
It takes place 6-8 October 2026 at the Dubai World Trade Centre, Dubai, UAE.
How large is the event?
The 2025 edition drew a record 85,291 visitors from 178 countries, with more than 2,500 exhibitors from 68 countries across 22 halls.
What does it cover?
It covers the complete beauty supply chain across 10 sectors including cosmetics, skincare, fragrances, hair, nails, salon supplies, beauty tech and packaging.
How much do tickets cost?
Registration is free before 31 August 2026. Standard visitor tickets cost $75 USD from 1 September onwards.
Who organises it?
It is organised by Messe Frankfurt and held at the Dubai World Trade Centre.
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Event details are supplied by organisers. Please check with the organiser before travelling.