Be+Well New York 2027 (formerly IBS)
- Entry
- 65 (currency not stated) · Child-free / professional environment only · Trade only
- Beauty and wellness pros
- 35,000+
- Exhibiting brands
- 450+
- Conference sessions
- 80+
- Days to go
- 120
- Event days
- 3
- Hosted by
- Questex, publisher of American Salon and American Spa
About Be+Well New York 2027 (formerly IBS)
Be+Well New York 2027, 7 to 9 March at the Javits Center, New York. The beauty and wellness trade show formerly known as IBS and IECSC New York, with 450+ exhibitors and 80+ sessions.
Be+Well New York 2027 runs Sunday 7 to Tuesday 9 March 2027 at the Jacob K. Javits Convention Center, 429 11th Avenue, New York, NY 10001. It brings the International Beauty Show (IBS) and IECSC New York together under one name: Be+Well Beauty and Wellness Show.
The show is built for hair, beauty, esthetics, spa and wellness pros. The organisers list 35,000+ attendees, 450+ exhibiting brands, 50+ speakers, 80+ conference sessions and 100+ free product classes. The expo floor is split into neighbourhoods, from Hair and Salon Essentials to Spa and Wellness, Nails, Cosmetics, Brows and Lashes, and a Business District.
Insider rates run until 30 October 2026. A one day expo pass is 65 US dollars, a three day expo pass 105, the Essentials Pass 95, the Premium Pass 235 and the VIP Pass 335. Prices rise onsite. The exhibit hall opens at 10.30am each day, closing at 5pm on Sunday and 3.30pm on Tuesday. Be+Well is run by Questex.
International visitors
Be+Well New York 2027 (formerly IBS) attracts brands, distributors and professionals from around the world. If you are travelling from outside the United States, start planning early.
- Check your entry requirements. Many visitors from Visa Waiver Program countries can travel with an approved ESTA. Everyone else needs a visitor visa, which usually includes an interview at a US embassy or consulate. The US Department of State visitor visa pages explain what applies to you.
- Allow plenty of time. Interview waiting times for US visas can be long in some countries, so apply as early as you can.
- Ask the organiser for an invitation letter. If you need a visa, a letter from Questex, publisher of American Salon and American Spa confirming your registration can support your application. Contact them through their official website.
- Book only through the official website. Register and buy tickets through the organiser directly, so you know your booking is genuine.
Entry rules can change, so always check the official government website before you travel.
Key information
- Dates
- Sunday 7 March 2027 to Tuesday 9 March 2027
- Time
- 08:00 to 15:30
- Venue
- Jacob K. Javits Convention Center, 429 11th Avenue, New York 10001, United States
- Type
- Barbering, Beauty, Business Event, Competition, Conference, Demo Day / Live Demonstration, Exhibition, Hair, Lashes, Make up, Nails, Networking Event, Skincare, Spa & Wellness, Training & Education
- Entry
- 65 (currency not stated) · Child-free / professional environment only · Trade only
- Hosted by
- Questex, publisher of American Salon and American Spa
Contact Questex, publisher of American Salon and American Spa
Event features
- Accessibility features (e.g. subtitles, wheelchair access)
- Disabled access
- First-time exhibitor friendly
- Live demos
- Networking opportunity
- Speaker lineup / guest experts
- Sponsorship/exhibitor opportunities
- Toilets available
- Workshops or interactive classes
Their other events
Event gallery
Frequently asked questions
When and where is Be+Well New York 2027?
Sunday 7 to Tuesday 9 March 2027 at the Javits Center, 429 11th Avenue, New York, NY 10001.
How much are tickets?
Insider rates until 30 October 2026 start at 65 US dollars for a one day expo pass. The three day expo pass is 105, the Premium Pass 235 and the VIP Pass 335.
Is this the International Beauty Show?
Yes. IBS and IECSC New York are now Be+Well Beauty and Wellness Show, run by Questex.
Do I need a visa to attend Be+Well New York 2027 (formerly IBS)?
<p>It depends on your nationality. Many visitors from Visa Waiver Program countries can travel with an approved ESTA, while others need a visitor visa. If you need an invitation letter for a visa application, contact Questex, publisher of American Salon and American Spa through their official website.</p>
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Register Be+Well New York 2027 (formerly IBS)
Event details are supplied by organisers. Please check with the organiser before travelling.